A HQ, a brand belonging to the Belmicro Group and recognized for offering solutions in home appliances and electronics with the positioning "For all moments," has just announced the official launch of its own e-commerce. The new platform goes live with the goal of expanding direct engagement with the end consumer, consolidating the brand's digital presence, and providing a safe, practical, and comprehensive shopping experience.
The initiative marks another strategic step for HQ in strengthening its presence in the national retail sector, following the behavior of the new consumer, who is increasingly connected, informed, and demanding. With an intuitive layout, smooth navigation, and a robust structure, the e-commerce was developed to facilitate access to the brand's extensive product range, which includes small appliances, home appliances, TVs, and air conditioning products, all with fast delivery, special conditions, and guaranteed support. Belmicro Group.
The launch of the HQ e-commerce reinforces our commitment to convenience, quality, and proximity to consumers. More than selling, we want to create a pleasurable, accessible shopping journey with the credibility that is already part of our DNA, says Antônio Américo, CEO of Belmicro.
The platform will also offer exclusive content, seasonal campaigns, and benefits for consumers seeking products with modern design, functionality, and excellent cost-benefit. The expectation is that e-commerce will represent a strategic channel to accelerate the brand's growth and expand its market reach.
The project is part of the digital expansion plan of HQ and Grupo Belmicro, which in recent years has been investing in strengthening channels, brand positioning, and portfolio diversification, with a focus on performance and sustainable relationships with clients and partners.
With the launch, HQ reinforces its purpose of being present in the various moments of Brazilians' lives — whether in the kitchen, living room, office, or any other space where comfort, practicality, and style are welcome.
