To HQ, brand belonging to the Belmicro Group and recognized for offering solutions in home appliances and electronics with the positioning "For all moments", has just announced the official launch of its own e-commerce. A new platform goes live with the goal of expanding direct engagement with the end consumer, consolidate the brand's digital presence and provide a safe shopping experience, practical and comprehensive
The initiative marks another strategic step for HQ in strengthening its presence in the national retail sector, monitoring the behavior of the new consumer, more and more connected, informed and demanding. With an intuitive layout, smooth navigation and robust structure, the e-commerce was developed to facilitate access to the brand's extensive product mix, ranging from small appliances and household appliances to TVs and climate control products, everything with fast delivery, special conditions and guaranteed support by Belmicro Group.
The launch of the HQ e-commerce reinforces our commitment to convenience, quality and proximity to consumers. More than selling, we want to create an enjoyable shopping journey, accessible and with the credibility that is already part of our DNA, affirms Antonio Americo, CEO of Belmicro
The platform will also offer exclusive content, seasonal campaigns and advantages for consumers seeking products with modern design, functionality and excellent cost-benefit. The expectation is that e-commerce will represent a strategic channel to accelerate brand growth and expand market reach
The project is part of the digital expansion plan of HQ and Grupo Belmicro, that in recent years has been investing in strengthening channels, brand positioning and portfolio diversification, focused on performance and sustainable relationships with clients and partners
With the launch, the HQ reinforces its purpose of being present in the various moments of Brazilians' lives — be in the kitchen, in the living room, in the office or in any other space where comfort, practicality and style are welcome
