A survey by Giuliana Flores, conducted between January and September 2024, revealed a tie: both men and women accounted for 50% of the purchases of arrangements and bouquets on the brand's e-commerce platform. The result is significant because it shows that this type of gift is not only traditionally given by men to women, but also a gesture of affection and tribute from anyone to someone special.
Other data worth highlighting are the most sought-after species. The traditional roses lead the list, followed by orchids, wildflowers, sunflowers, and the famous enchanted rose, a classic of the brand. The states with the highest number of sales are, respectively, São Paulo, Rio de Janeiro, Minas Gerais, Paraná, and Santa Catarina. Furthermore, when analyzing age groups, Generation X and theMillennials they stand out as the largest buyers, accounting for 63% of sales.
Even with a catalog of over 10,000 gift options, including chocolates, wines, plush toys, and even books, our research shows that flowers remain the preferred choice of Brazilians when it comes to giving gifts. They are the choice of men and women of all ages and regions of the country. We are always attentive to thefeedback "of our clients and we constantly seek to implement improvements to serve them with efficiency and care," shares Clóvis Souza, CEO of Giuliana Flores.
