Homedock, a national reference in e-commerce of furniture and decoration with affordable design, now accepts Bitcoin as a payment method in its operations. The decision is part of an expansion strategy to increase access, aiming to serve all audiences, including those who prioritize modernity and innovation in their consumption choices.
"It's not just about conventional financial inclusion. We are looking at the behavior of a consumer who values freedom, technology, and seeks alternative payment methods that make sense within their lifestyle. Homedock aims to impact people's experience, and this is another path," explains Daniela Costa, founder and CEO of the company.
The initiative addresses a growing demand from a digitally active audience, who already use cryptocurrencies in other areas of daily life and now also find this possibility in retail.
The expansion movement in the use of cryptocurrencies led now by Homedock is already significant in Brazil. According to data from the Federal Revenue Service, more than 4 million Brazilians declare to own some type of crypto asset, with Bitcoin being the most popular among them. Furthermore, the country ranks among the largest cryptocurrency trading markets in Latin America, driven by digital platforms, greater access to information, and an increasingly diversified investment culture, especially among young people.
"Transactions on Homedock are carried out quickly, modernly, and transparently via on-chain or using the Lightning network, simply by selecting the 'Pay with Bitcoin' option when completing the purchase on the website. Both methods are processed in a secure and auditable environment, ensuring data and value protection," explains the CEO.
According to Costa, by investing in a decentralized and borderless technology, Homedock is betting on a retail model aligned with the future of consumption and connected with its purpose and values.
