Homedock reaches Europe and celebrates opening of operation in Germany

Homedock, e-commerce furniture and decoration, takes a decisive step in its growth trajectory and announces the consolidation of its international operation in Cologne, Germany.The company, which is a reference in digital and e-commerce solutions in Brazil, expands its operations to the European market, marking the entry into one of the main innovation and logistics hubs in Europe.

The expansion agenda includes the formalization of Homedock GmbH, a German structure equivalent to a limited company in Brazil, with participation in strategic events and business meetings, which reinforce the brand's commitment to position itself as a global player. The choice of Germany, and specifically the region of North Rhine-Westphalia (NRW), highlights the search for a robust economic environment, connected to sustainability initiatives and programs to encourage internationalization.

The presence in the first edition of NRW-Brazil Day, an event promoted by the state government of North Rhine-Westphalia to foster partnerships between Brazilian and German companies in Cologne, puts Homedock at the center of a strategic dialogue with local authorities, Chambers of Commerce and financial institutions, strengthening the company's image as a Brazilian representative expanding on the international scene. The company also participates in DMEXCO, (Digital Marketing Exposition & Conference), Europe's largest marketing and digital advertising fair, an opportunity to update on global trends and approach with leaders of the digital sector.

During the second half of September, Homedock holds a series of business meetings with logistics operators and companies specializing in e-commerce management. These agendas are fundamental to structure the company's European operational base, which seeks to accelerate strategic connections and expand its network of local partners.

Even more important than internationalization, the expansion of Homedock reflects a leadership model based on good practices, focusing on well-being and human relations. Daniela Costa, founder and CEO of the company, emphasizes the importance of uniting business with purpose: “A Homedock believes that an incredible home is a right of many and not a privilege of a few. In this sense, we work every day so that the house is a vehicle of healing for society, our mission is to spread this vision in every market where we act”, she says.

The move reinforces the solidity of Homedock as a company capable of crossing borders and consolidating its brand not only in Brazil, but also in one of the most competitive markets in the world.“The internationalization of our brand shows business maturity, but also translates a way of thinking about the business with social impact, where growth and care go together”, concludes the CEO.