HiPartners, a venture capital manager specializing in technology for retail, announces its eighth investment to compose the Retail Tech Fund portfolio: Musique, the first Brazilian platform to combine generative artificial intelligence, consumer neuroscience, and audio technology to transform the sound experience in physical stores into a lever for commercial performance.
A startup is based on the premise that sound is not a supporting element, but a strategic channel with a direct impact on retention, conversion, brand perception, and the generation of new revenue at the point of sale. The platform offers customized soundtracks with up to 40 hours of royalty-free music, a centralized management dashboard with KPIs per unit, personalized sound logos, and audio media activation (Retail Media), also allowing monetization of physical spaces with targeted ads by location, time, and consumption profile.
Already present in major networks such as RiHappy, Volvo, BMW, and Camarada Camarão, the solution has shown significant results: a +12% increase in NPS, a +9% increase in average stay time in restaurants, and up to R$ 1 million per year in savings on copyright fees. With Musique's proprietary AI, brands can create complete songs — lyrics, melody, vocals, and instrumentals — with full creative and legal control, tailoring the sound content to the mood, campaign, or store profile.
The investment also reinforces HiPartners' purpose: the opportunity arose from one of the fund's own shareholders, an active member of the community. Music was not on the traditional venture capital radar, but the synergy with the Hi ecosystem was the trigger for the investment. The decision to undertake alongside an expert fund materializes the thesis of being more than just an asset manager — a living community that creates connections and transforms relationships into business.
According to André Domingues, CEO and co-founder of Musique, "We are at a crucial moment of traction and expansion. HiPartners offers much more than capital: it provides access, methodology, and connections with the country's largest retailers. With them, we will accelerate our goal of transforming music into results."
For HiPartners, Musique represents a new frontier of efficiency and monetization for brick-and-mortar retail. "Sound, long neglected, has become a competitive advantage. Musique delivers ROI from day one, with cost reductions and the opening of new revenue streams. Our role will be to position the company as a national reference in sound intelligence, supporting its entry among the top 300 retailers in Brazil and structuring its commercial machine with the methodologies of the Hi ecosystem," says Walter Sabini Junior, founding partner of the management firm.
With this investment, HiPartners reinforces its thesis of investing in solutions that generate real impact for retail — and consolidates Musique as a leading player in the next generation of sensory experiences at the point of sale.
