Hi Platform presents strategies with AI and automation to boost e-commerce in Christmas sales

Christmas is one of the most anticipated moments of the year for e-commerce, and also one of the most challenging. With the increase in traffic, doubts and competition, preparing in advance has become essential for brands to offer agile, personalized experiences capable of transforming visitors into loyal customers.

To support this movement, the hi platform, reference in customer service and customer experience solutions, brought together strategies based on artificial intelligence, automation and omnichannel communication that help e-commerces to perform better in the end-of-year season.

According to the company, small changes in the way of serving and communicating with the consumer can generate significant impacts on conversion, retention and satisfaction.

“ Christmas is a period when every minute counts. Brands that manage to respond quickly, guide the customer clearly and maintain a fluid journey naturally stand out”, says Marcelo Pugliesi, CEO of Hi Platform.

One of the pillars to ensure efficiency in service is to automate initial interactions. Smart chatbots immediately resolve doubts, qualify leads, direct flows and filter more complex requests for the human team. This reduces bottlenecks, increases productivity and ensures that the consumer receives the necessary information at the right time.

Another decisive factor is to be present in all channels where the customer is. In the fast pace of digital retail, WhatsApp, email, chat and social networks are essential gateways for purchasing decision. The integration between these channels allows the consumer to move smoothly and receive a consistent experience at any point of contact.

It is also crucial to ensure scale in peak times. During Christmas, the volume of messages can multiply and compromise unprepared operations. With smart automations and optimized flows, it is possible to absorb high demand without loss of quality, while maintaining reduced response time and positive experience.

Remarketing strategies play an equally important role. Consumers who have shown interest but have not converted can be regained with personalized messages and targeted offers. Automated follow-up helps to recover sales that would possibly be lost.

According to Marcelo, the combination of conversational AI, automation and behavioral analysis is the most efficient way to create personalized journeys at Christmas. Technology learns from every interaction, becoming more accurate and proactive by anticipating needs, from doubts about deadlines to payment, delivery or exchange guidelines.

The integration between service, marketing and operations generates direct benefits for e-commerce. With centralized information, teams are able to act faster, more strategic and aligned.

“ The customer experience is built by all sectors. When communication is integrated, the journey flows better, the customer feels welcomed and the brand gains credibility”, highlights the CEO of Hi Platform.

For the Hi Platform, the secret lies in the union between technology and human experience: while automation takes on repetitive and high-volume demands, teams focus on interactions that require sensitivity, argumentation and emotional connection. The combination improves internal productivity and strengthens the relationship with the consumer.
 

“Our purpose is to support companies to delight their customers, especially on dates as important as Christmas. With the right tools, it is possible to transform challenges into opportunities and offer a unique and efficient journey from start to finish”, concludes Marcelo.