The efficient generation ofleads It is, without a doubt, one of the most intense pains in the digital market. The Sales Market report states that more than half of sales professionals have difficulties with this customer acquisition stage. Thinking about it, theMazukim, a company specialized in integrated digital marketing solutions, has just launched HelpKim, an intelligent platform focused on automating the management and qualification ofleads.
“We understand that lead generation is one of the most time-consuming and complex steps in a marketing strategy. Our goal with HelpKim is to provide a platform that allows businesses to not only organize sales, but also to do so in an intelligent and automated way,” he says.Danilo Mazuquin, CEO of Mazukim.
Developed with a proprietary methodology, without the use of third-party programming, HelpKim was designed to maximize companies' results. By efficiently qualifying and discarding manual processes, it ensures that user attraction is enhanced and consequently more relevant for corporations. Through continuous interaction, the system is able to train Google's algorithms to make the process even more accurate.
Thus, the solution adapts to each organization's needs and remains constantly updated. With a design that allows for simple changes oflayout and security, ensures that the software version used is always the most up-to-date and secure. "Dealing with the early stages of the funnel is complicated, but handling a tool that is difficult to use also doesn't provide much help. We want to be the full support for professionals," reflects Mazuquin.
The platform also includes features such as organization ofleadsby sales funnel stage, simple monitoring of sales teams, and the use of artificial intelligence to suggest improvements in workflows. The goal is to help companies overcome stages of the funnel below the target and to create more efficient cadence flows, always aligned with the company's strategic objectives.
From time optimization to improvements in decision accuracy, the software automates repetitive tasks and enables monitoring, helping teams focus on interactions that truly make a difference in closing deals. With 94% of companies already using digital marketing in Brazil, according to the Results Digital survey, Mazukim aims to empower organizations of all sizes to be more competitive in the dynamic current market.
