On Thursday (14), the first Havaianas app is launched on the market. The brand, which already has a strong presence in physical and online retail, is now launching another purchasing option for consumers, offering exclusive advantages such as early access to new collections and a 15% discount on the first order. The novelty aims to strengthen the brand's digitalization strategy and get even closer to a young, connected audience seeking convenience and exclusivity. And, to encourage downloads, the brand will implement a "blackout" on its website starting at 7 p.m. this Thursday (14), lasting for 5 hours, directing consumers to the app. By the end of the year, Havaianas expects to reach 100,000 downloads.
The new app offers the full range of the brand's footwear – including flip-flops, flat sandals, and espadrilles – with sizes ranging from 23/24 (children) to 45/46 (adults). Accessories, clothing items, and lifestyle products will also be available, with prices ranging from R$ 21.99 to R$ 1,199.99, such as travel suitcases. And for the consumer to enjoy the new feature with a special discount, the brand provides the coupon APP15 to be used on the first purchase through the app.
"We want to reach those who already have a relationship with the brand, encouraging the use of the app as another purchasing option. Additionally, we aim to attract new consumers who value convenience, exclusive benefits, and a digital experience with the brand. This is another step by Havaianas towards digitalization, aiming to continuously improve our consumers' shopping experience," says Carlos Paschoal, Director of DTC and Retail at Havaianas.
The app is now available for download on the Apple Store and Google Play stores, and to celebrate, some models from the brand's new collection will be launched early on the platform.
