With an appetite for innovation and integration, the GroupUnique, under the leadership of CEO Rafael Michelucci, arrives in the market with a bold proposal: to offer agencies solutions that unify creativity, technology and media intelligence in a single ecosystem. A holding, that already operates with four specialized companies, is ready to revolutionize the market with a complete back office structure, covering all stages — from media and technology to advanced video editing and creative developments. The Unik Group is made up of companiesExiber, Dead PixelandHunx AI, what, meetings, they promise to deliver unique experiences and amazing results
One of the big new features of this launch is the arrival of the holding's fourth company:BHalf Digital, a operation dedicated to media and technology solutions for the Latin American market. Commanded byPatricia April, who takes on as a partner and leader of the operation, a BHalfcomes to revolutionize the Brazilian advertising market, bringing innovative and accessible international technologies. The company promises to democratize access to these advanced tools throughout the region, offering new possibilities for agencies and brands to explore the potential of digital media with more efficiency and reach
"We are excited about the arrival of BHalf Digital and believe in the transformative potential that these new technologies offer for the advertising market and for brands in Latin America","comments Patricia Abrell, professional with extensive experience in the sector. "Combining technological innovation and media intelligence", we are ready to help brands and agencies achieve results in a simple way, effective and impactful.”
In addition to theBHalf, the GroupUniqueoffers a complete portfolio through its specialized companies. A Exiberstands out in media consulting and operationalization, a Dead Pixelis a reference in audiovisual production and post-production, andHunx AIit is a deep tech focused on artificial intelligence, automation and machine learning, transforming data into strategic value. Besides these, the holding is already planning the launch of a Design Studio that will bring creative solutions for its video and media deliveries
The creation of the Unik ecosystem aims to explore this unique combination of companies to deliver a complete range of integrated services that generate accurate insights, high quality and, above all, added value for our clients, highlights Michelucci, founder of Exiber and CEO of Grupo Unik
With projected revenueR$ 35 million by the end of 2024, The Unik Group continues to expand in Brazil, positioning itself as a pioneer by bringing the so-called "creator economy" to the country. A holding supports its clients with programmatic media solutions, DOOH, creation of designs with AI, digital scenarios and extensive expertise in media. In 2025, Unik is already envisioning new acquisitions and an expansion into other markets in Latin America. "Our goal is to shape our services in a personalized way", aligning our expertise with the specific needs of each client, finalizes the CEO
The arrival of Grupo Unik in Brazil will be celebrated with an exclusive event in São Paulo, where invited journalists, clients and partners will be able to closely explore the portfolio of solutions, cases and innovations of the group companies
