The P4C Group, a holding company of businesses that includes the digital marketing agency Yooper and SERI.E Design, announces the acquisition of The Alfred, specialized in developing VTEX solutions for large e-commerce platforms, as a new member of the holding. Now, the Group serves more than 150 clients, including brands such as Stanley, We Pink, Sicredi, Grupo Lupo, Arezzo, Embelleze, Prudence, Unimed, CVC Corp, among others.
According to Leandro Gorzoni, Chairman of the Board of P4C, the decision to formalize the acquisition of The Alfred was driven by the growing need to combine expertise in large-scale projects, where synergy between the group's companies has already proven essential.
“SERI.E, Yooper and The Alfred have been successfully collaborating on several large clients over the past two years. The official integration of the new company into our group is a natural step to ensure continuity and increase the quality of the services provided,” he explains.
“With the creation of the P4C Group, we are ready to embrace new opportunities and grow in a strategic and organized manner. The acquisition of The Alfred is an important step towards consolidating our position in the market and offering complete solutions to our clients,” adds Gorzoni.
The P4C Group includes other partners besides Leandro, such as José Parelho, who holds the CFO position, Rodrigo Friano as COO, and Rodrigo Augusto, founder of SERI.E Design, as CBO. Now, with the acquisition, Alfredo Vila Chã, founder of The Alfred, assumes the position of partner and CTO of SERI.E Design and will be responsible for leading the company's operations.
One Stop Shop
The first move after the acquisition is the integration of The Alfred into SERI.E Design in a strategic merger aimed at strengthening the group's position in the market and consolidating its goal of becoming the MVP (Most Valuable Partner) in the VTEX quadrant by 2025. This is a first move by the holding company aimed at positioning itself as a one-stop shop in the digital segment for major brands. "The enterprise market presents complex challenges that require a wide range of expertise. We are bringing together the best minds and technologies and providing the complete solution for the market," he concludes.
