In order to further enhance security on their platforms, OLX Group reinforces its pioneering position in the real estate market with the implementation of facial biometrics for authenticating real estate agencies and brokers' accounts on the ZAP and VivaReal portals.
Developed by Unico, a leading company in solutions for validating people's real identities, the feature benefits both users, who can verify the advertiser's identity through the verification seal that will be available on the portals, and brokers and real estate agencies, preventing third parties from using their data and providing greater visibility and relevance to profiles with registered biometrics.
For the implementation of the initiative, which has 100% accuracy technology, OLX Group has already invested R$ 2 million in 2024 alone. "Although not mandatory, biometric registration is highly recommended, as it increases confidence in negotiations and benefits real estate agencies and brokers. We also estimate that the measure has the potential to increase clicks on verified ads by 15% and, consequently, expedite deal closures," says Regina Botter, Product Director of OLX Group.
The biometric technology employed by the company uses more than 80 points on users' faces to recognize or certify their identity and stands out as the most reliable solution on the market, providing an additional layer of security and significantly minimizing the risk of exposure to attempted attacks and fraud, which helps to preserve the integrity and privacy of users.
“Unico’s biometric system goes through four layers of analysis and protection, all with proprietary technology, including proof of life andscoreof risk. AI is used to ensure the highest accuracy in the shortest possible time, authenticating the user with precision in up to 3 seconds," explains Fernanda Beato, sales director for the enterprise segment at Unico. The company estimates that the use of biometrics prevented losses of over R$70 billion in frauds only in 2023, considering other sectors.
To perform the biometric registration, the advertiser must access the exclusive OLX Group platform for ad management, the CanalPro app, click on the "Start Verification" button, and on the next screen, click on "Take photo with the cell phone." Next, it is necessary to authorize camera use and position your face on the screen, as indicated. The process is done quickly and free of charge.
At this time, the “verified advertiser” seal is only available on the ZAP and VivaReal portals.
