The Magalu Group officially announces its entry into the YouTube Shopping Affiliate Program, a strategic partnership that integrates the biggest brands in its ecosystem – Magalu, Netshoes, Época Cosméticos, and KaBuM! – directly onto the video platform. The launch is strategically timed during Black Friday week, maximizing offers for millions of consumers and the monetization potential of content creators.
With this integration, starting today, YouTube affiliates will have direct access to Magalu and Netshoes' extensive and diverse product catalog, allowing them to tag products in videos, shorts, and live streams, transforming their audience into sales natively and with commissions. Época Cosméticos and KaBuM! will make their products available in the coming weeks. This initiative reinforces Magalu's position as a pioneer in social commerce in Brazil.
“We have a strong foundation in social commerce. Traditionally, our Black Friday live event takes place on YouTube, in a format that combines entertainment and live commerce, and this year it will happen directly from Galeria Magalu, our new concept store that embodies the entire group's ecosystem,” says Felipe Cohen, CMO of Magalu. “Magalu is a market leader in technology and home appliances. Netshoes is a leader in sporting goods. Giving YouTube Shopping content creators access to this product catalog is perfectly aligned with our mission of bringing to many what is a privilege for a few.”
“The arrival of the Magalu group is fantastic news for the creator community in Brazil. YouTube is a natural destination for those seeking reviews and shopping inspiration, and with Black Friday underway, the partnership with Magalu amplifies the value we deliver to our creators and users, especially on one of the biggest dates for Brazilian retail,” celebrates Clarissa Orberg, Head of Creator Partnerships, Gaming and Shopping at YouTube Brazil.
An ecosystem of advantages for creators.
YouTube Shopping affiliates will now be able to offer products from three retail giants in a single ecosystem. This diversity ensures that creators in a variety of niches — from electronics unboxing to makeup tutorials and sneaker reviews — can find products relevant to their audiences, maximizing commission potential.
