The Duo&Co Group, one of the main holdings in communication and digital marketing in Brazil, announced today the acquisition of the Altenburg account, home textiles and decor specialist. This partnership, in development since the beginning of the year, aims to boost online sales and strengthen the digital presence of the renowned company from Santa Catarina
The Altenburg, known for its wide range of products that includes pillows, duvets, bedspreads and towels, seeks to expand its leadership in the digital environment. With over a century of tradition and an annual revenue exceeding R$ 600 million, the company sells more than 1,4 million products annually
John Brognoli, founder of the Duo&Co Group, expressed his satisfaction with the new partnership: “We are honored to have in our portfolio a company with such market representation. Our expertise in various areas of digital marketing will be essential to elevate Altenburg to new heights in the online environment.”
The Duo&Co Group will implement a 360° strategy for Altenburg, covering SEO, paid media, social media, email marketing and content production. The integrated approach will utilize the resources of the seven agencies in the group, aiming to create impactful and effective campaigns
This partnership comes at an opportune moment, considering the exponential growth of e-commerce in Brazil. According to the Brazilian Association of Electronic Commerce (ABComm), the sector is expected to generate more than R$ 205 billion by the end of 2024
With this collaboration, Altenburg seeks to consolidate its leadership position in the digital market, leveraging the expertise of the Duo&Co Group to expand its online presence and boost sales in its e-commerce
