Keeping an eye on the growing sustainability market in Brazil, Zaya, a greentech founded in 2023, is revolutionizing access to environmental impact information for organizations of all sizes. The company simplifies the calculation of environmental impact, assisting business leaders in making more sustainable decisions.
A study by Ipea, which mapped activities related to the environment between 2000 and 2017, revealed that over 70% of corporations do not undertake innovation initiatives focused on sustainability. Zaya is rushing to change this scenario by offering solutions that simplify and democratize the use of environmental data.
Zaya's founder, Isabela Basso, brought her experience from Braskem's sustainability team to create the startup. After successful pilot tests with commercial partners, Zaya received investment from Oxygea, becoming an independent company with its own product and already serving its first clients, including corporations, consultancies, and industries.
Zaya developed software that performs environmental calculations for companies, providing tools that facilitate the assessment of activity impacts. "Our goal is to provide tools so that all companies, regardless of size, can access environmental impact indicators. We want to show how sustainability data can be better utilized to generate strategic guidance and financial opportunities," explains Isabela Basso.
Comprehensive Solutions
A startup offers three main modules: Greenhouse Gas Inventory, Product Carbon Footprint, and Life Cycle Assessment. The Greenhouse Gas Inventory calculates the company's gas emissions, divided into scopes 1, 2, and 3. The Carbon Footprint of Products assesses the impact of each product from raw material extraction to end of life. The Life Cycle Assessment provides a comprehensive environmental footprint of the products, including analyses of water consumption and land use, as well as greenhouse gas emissions.
Otávio Dutra, co-founder of Zaya, highlights the importance of usability and user experience. "All data is presented in user-friendly interfaces with easily understandable results. Our principle is to democratize the understanding of information, simplifying the deliveries so that managers and decision-makers can comprehend the analyses without requiring in-depth technical knowledge," explains Dutra.
