Go Bravo's strategy, a company specialized in debt negotiation, of attracting clients through TikTok boosted lead generation. In the first month of the campaign, 6.7% of total sales originated from the video platform, increasing to 19.28% in the following month. Additionally, the sales rate increased by 71% compared to the average of other established channels.
Present in the global market for over 15 years and in Brazil for three, go Bravo was already using other platforms for its campaigns. However, the communication team recognized the importance of expanding their presence across various channels, especially to reach a larger audience. TikTok was chosen as a strategic focus because it allows the company's financial product to be promoted in a light and informal way.
According to Cíntia Mendes, Growth Coordinator at go Bravo, the positive numbers came because the platform allows for dynamic operation. "The experience with TikTok Ads was exceptional, as it is intuitive and makes the campaign creation process easier. The ad format that TikTok allowed us to develop became our favorite due to its fluidity," he said.
With a focus on increasing operations in Brazil, the qualified Leads campaign on the platform aimed to reach as many clients as possible. For this, the format found to be most effective was Spark Ads, which directed TikTok users to fill out a form on the brand's website. The paid campaign was combined with content generated by influencers in an easy, didactic, and intuitive way.
The Go Bravo team's participation in the TikTok for Business Integration Program provided in-depth knowledge of the platform's tools. The integration resulted in a significant increase in the company's profile, driven by the Community Interaction campaign, with some content reaching 3 million views.
