For this year's Father's Day, Giuliana Flores projects a significant increase in sales, with an expected growth of 15% compared to 2024, which represents over 8,000 deliveries and an estimated average ticket of R$ 235.
Among the most sought-after products for Father's Day, flowers continue to lead, representing 30% of the total expectation. The chocolate and breakfast baskets appear later, with 32% of the sales forecast. Next in the list are the special kits with 20%, chocolates with 5%, and various items with 13%. The combination of floral arrangements with other items has been gaining popularity, showing that consumers are increasingly seeking affectionate and personalized options to honor their fathers.
The company has a robust portfolio of over 10,000 products, offering options for all types of parents. In addition to traditional flowers, which serve as a symbol of affection and care, the brand offers a wide variety of gifts, such as books, plush toys, beverages, chocolates, and even freshly launched homemade edible items. The diversity of the catalog allows each consumer to find a unique and personalized way to show affection on Father's Day.
The strengthening of sales during commemorative dates, such as Father's Day, has been essential for the company's growth strategy. In 2025, the company plans to reach 800,000 deliveries, betting on special occasions as a lever for its results. The positive performance is reflected not only in numbers but also in the brand's commitment to a diversified product portfolio, excellent service, and efficient logistics. Present throughout the entire country, the company offers express deliveries that, in some regions, are completed within 3 hours.
Father's Day is an opportunity to recognize the care and presence of those who have always been by our side. Our goal is to go beyond the present and provide a way to express affection and gratitude; we want to help people strengthen their bonds with those they love," says Clóvis Souza, founder and CEO of Giuliana Flores.
