With an accelerated growth rate, Giuliana Flores intends to expand its team of collaborators. The largest flower shop in Latin America grew by 20% in 2024 and plans to repeat the number this year. The goal is to make 800,000 deliveries by the end of the year, and expanding the workforce will be essential. The first semester includes important dates such as Easter, Mother's Day, and Valentine's Day. The forecast is to make around 200 hires, covering both the e-commerce operation, which serves all of Brazil, and physical stores located in São Paulo (SP) and the surrounding region.
The company has an operational network that serves 1,020 cities across the entire Brazilian territory. With a focus on excellence, many deliveries can be completed within three hours in some regions. More than 2.5 tons of flowers are sold per month. Furthermore, the company expanded its catalog and now has a portfolio of 10,000 items on its website, including flowers, balloons, plush toys, chocolates, special baskets, kits, and even books.
With a distribution center of 2,700 m² in São Caetano do Sul (SP), capable of meeting 85% of requests within one hour, the company maintains partnerships with 800 florists. Additionally, there are 300 marketplace partners, expanding your network of operations. There are also six cooling chambers to ensure the quality and freshness of the products.
Far beyond digital
The company has nine physical stores (São Caetano, Santo André, Mooca, São Bernardo, Tatuapé, Guarulhos, Higienópolis, Perdizes, Moema, and Vila Nova Conceição) and four proprietary kiosks.The opening of physical establishments is an innovative strategy that goes against the trend of other brands, debuting the physical version after e-commerce. In fact, these spaces serve as a complement to the virtual environment, as many people still have the habit of purchasing items in person. The goal is to expand the operation and attract an even larger number of customers.
In addition to the stores located in various parts of São Paulo city and the Metropolitan Region, the company installed 15 vending machines in high-traffic locations such as airports, theaters, and event centers. This measure offers customers the convenience of shopping at any time. It is an innovative initiative that demonstrates the brand's commitment to meeting the needs of a diverse and demanding audience in the busy daily life of large cities.
“Our goal is to expand the services we offer and improve customer service, both online and in person. We have great expectations for 2025 and our goal is to meet the growing demand for special gifts. To meet this demand, we will strengthen our team,” says Clóvis Souza, CEO of Giuliana Flores.
