Giuliana Flores, a pioneering online flower and gift shop in Brazil, is betting on the growth of the floriculture market during the Women's Day celebration in 2025. Celebrated on March 8th, the festive date can boost sales of flowers and arrangements nationwide, with an expected growth of over 18% compared to 2024.
International Women's Day is an important date for celebrating achievements, rights, and the recognition of female power, historically celebrated with gifts and messages for mothers, friends, and partners. With the forecasted increase in sales, Giuliana Flores expects an average ticket of R$ 190 for purchases on this special day, with an estimated 12,500 orders.
“The celebration of Women’s Day opens the calendar of commemorative dates that heat up the retail market, especially in the sale of flowers, arrangements and gifts. Participating in this important day is gratifying, as it celebrates the importance of women’s leadership by offering unique experiences through memorable products”, says Clóvis de Souza, CEO and founder of the company.
