Giuliana Flores has consolidated in digital sales in the flowers and gifts segment. Recent data released by the company shows that 96% of customers who have already purchased from the brand placed orders through the online channel, a percentage significantly higher than that of other brands in the sector. The number reflects the efficiency of a business model that was born digital: a pioneer in Brazilian floral e-commerce, the company started online operations in 2000 and today is reaping the benefits of that investment.
The research conducted by Giuliana Flores highlights two important differentiators in the shopping experience: fast delivery and creative packaging. Among the most valued attributes by consumers are "same-day scheduled delivery options" (mentioned by 72% of respondents) and "attractive packaging ready for gifting" (68%). These are factors that explain why the brand maintains a Net Promoter Score (NPS) of 56, considered excellent for retail.
Compared to other gift brands, Giuliana Flores demonstrates a remarkable performance in the digital aspect. While major retailers like Renner and C&A have about 60-70% of sales online, virtual floriculture reaches levels close to Amazon's (98%) in digital penetration. "Our clients seek convenience without sacrificing emotion. That's why we invest heavily in the digital journey as well as in the physical details that turn delivery into an experience," explains Clóvis Souza, founder and CEO of Giuliana Flores.
The study also reveals that the brand is the most remembered in the online flower segment, with 21% of spontaneous mentions. Among those who shopped at Giuliana Flores in the last three months, 82% stated that the ease of the website was decisive in their choice, a rate 15 percentage points above the industry average.
With a portfolio ranging from premium bouquets to kits with fine chocolates, Giuliana Flores has turned digital flower shopping into a habit for three out of ten Brazilians who have given gifts in the last six months. The numbers prove it: in the e-commerce era, it is possible to combine technology and romance, as long as you deliver not only products but memorable experiences.
