Giuliana Flores has consolidated its position in digital sales within the flower and gift segment. Recent data released by the company shows that 96% of customers who have purchased from the brand placed their orders through the online channel, a significantly higher percentage than other brands in the sector. This number reflects the efficiency of a business model that was born digital: a pioneer in Brazilian floral e-commerce, the company began online operations in 2000 and is now reaping the rewards of this investment.
Research conducted by Giuliana Flores highlights two important differentiators in the shopping experience: fast delivery and creative packaging. Among the attributes most valued by consumers are "scheduled same-day delivery options" (mentioned by 72% of respondents) and "beautiful packaging ready for gifting" (68%). These factors explain why the brand maintains a Net Promoter Score (NPS) of 56, considered excellent for retail.
Compared to other gift brands, Giuliana Flores demonstrates remarkable performance in the digital realm. While large retailers like Renner and C&A have around 60-70% of their sales online, the virtual florist reaches levels close to Amazon (98%) in digital penetration. “Our customers seek convenience without sacrificing emotion. That's why we invest so much in the digital journey as well as in the physical details that transform delivery into an experience,” explains Clóvis Souza, founder and CEO of Giuliana Flores.
The study also reveals that the brand is the most remembered in the online flower segment, with 21% of spontaneous mentions. Among those who purchased from Giuliana Flores in the last three months, 82% stated that the ease of use of the website was decisive in their choice, a rate 15 percentage points above the industry average.
With a portfolio ranging from premium bouquets to kits with fine chocolates, Giuliana Flores has transformed the digital purchase of flowers into a habit for three out of ten Brazilians who gave gifts in the last six months. The numbers prove it: in the e-commerce era, it's possible to combine technology and romance, as long as you deliver not just products, but memorable experiences.
