Getnet Brasil, a payment solutions company owned by PagoNxt, part of the Santander Group, announces strategic changes to its Marketing structure. From now on, the area will be part of the Commercial Vice-Presidency, under the leadership of Luciano Ferrari.
This move is part of a planned global initiative to further align the area with the company's commercial core, solidifying it as a true catalyst for business, sales, and customer acquisition.
“It is with great enthusiasm that we incorporate the Marketing team into Getnet's Commercial structure. This move is a strategic evolution that seeks to reinforce the fundamental role of the area as a partner in the growth and strengthening of our relationship with clients and commercial partners. It is something we have already started doing in previous years, but we are confident that this change will further accelerate our capacity for innovation and market presence,” says Luciano Ferrari, Commercial Vice President of Getnet.
Furthermore, Denis de Lutiis, Head of Marketing at Getnet, also assumes the position of Head of Marketing for Latin America (LATAM). With this, the executive expands his responsibilities, now focusing on the company's marketing strategy in the Southern Cone countries, with the goal of optimizing the global positioning of the Getnet brand.
“I am very honored by this opportunity to expand my work to Latin America. The promotion reflects the work we have already done in Brazil and the confidence in our ability to transform Getnet's Marketing into an even more powerful engine for the company's growth. We are in an exciting moment of development and strengthening of our brand, and I feel motivated to contribute even more to this regional and global success. My goal will be to extract the best practices from each country to scale in other territories; we have a lot of potential,” comments Denis.
Denis De Lutiis holds a degree in Advertising and Marketing and recently completed the Chief Marketing Officer program at Columbia Business School in New York.
