Getnet Brasil, PagoNxt's payment solutions company of the Santander Group, announces strategic changes in its Marketing structure. From now on, the area becomes part of the Commercial Vice Presidency, under the leadership of Luciano Ferrari.
This movement is part of a global plan to bring the company's commercial area even closer, consolidating it as a true catalyst for business, sales, and customer attraction.
"It is with great enthusiasm that we incorporate the Marketing team into Getnet's Commercial structure. This move is a strategic evolution aimed at strengthening the fundamental role of the department as a partner in growth and in strengthening our relationships with clients and business partners. It is something we have already started doing in previous years, but we are confident that this change will further accelerate our capacity for innovation and market presence," says Luciano Ferrari, Getnet's Vice President of Sales.
Additionally, Denis de Lutiis, Getnet's Head of Marketing, also assumes the position of Head of Marketing for Latin America (LATAM). With this, the executive broadens his responsibilities, now focusing on the company's Marketing strategy in the Southern Cone countries, with the aim of optimizing the global positioning of the Getnet brand.
"I am very honored with this opportunity to expand my work to Latin America. The promotion reflects the work we have already been doing in Brazil and the confidence in our ability to transform Getnet's Marketing into an even more powerful engine for the company's growth. We are in an exciting moment of development and strengthening of our brand, and I feel motivated to contribute even more to this regional and global success. My goal will be to extract the best practices from each country to scale into other territories; we have a lot of potential," comments Denis.
Denis De Lutiis holds a degree in Advertising and Marketing and is currently enrolled in the Chief Marketing Officer program at Columbia Business School in New York.
