In a scenario where the use of cash remains a reality in the Brazilian market, the efficient and secure management of cash has become a priority for companies in various sectors, especially in retail. Thinking about it, a Sesamiwww.sesami.io), company that is a reference in effective and innovative security solutions, productivity and management in the retail sectors, banks and cash, has been expanding its operations in the Northeast with its smart safe models Intelisafe and Speed, in partnership, since 2020, with the Preserve Liserve Group, largest cash transport company in the Northeast and one of the main ones in the country
After good results in retail, the objective of the strategic partnership is to provide gas stations in the region with an efficient solution for the storage and monitoring of values, integrating security with practicality in the daily life of commerce. In practice, we have already served gas station networks, but these seem to be the clients most likely to use smart safes at the moment, explain Grayson Paulo, Audit Coordinator of the Preserve Liserve Group, that serves clients in Paraíba, Pernambuco, Ceará and Bahia
This movement reflects the growing demand from companies in the Northeast for solutions that meet the needs of the fuel sector. According to the Central Bank, the money in circulation in Brazil rose from R$ 280,7 billion, in December 2019, for R$ 370,4 billion, in December 2020, a rise of 32,1%
In December 2021, this value dropped to R$ 339 billion, but it returned to an upward trend, since in December 2024 it had already reached R$ 350,3 billion, at levels higher than pre-pandemic, movement that made the Northeast, next to the North, one of the regions that transacts the most cash in the country. "I believe that today about 60% of transactions in the Northeast are still conducted in cash". Because of this, there is still a large market in retail networks, gas stations and lottery outlets, comment Grayson Paulo
Cutting-edge technology Intelisafe is a solution that provides the necessary security for cash management, in addition to ensuring greater control and traceability of financial transactions. Among its main benefits are enhanced security (real-time monitoring and alert systems minimize the risks of theft, frauds and human errors, operational efficiency (automation of the storage process and management of values contributes to the reduction of time spent on manual cash counting, what optimizes operations and frees employees for other higher value-added activities, integration and visibility (clear and detailed view of cash flow, with accessible reports from anywhere, what facilitates quick and accurate decision-making) and cost reduction (automation and process security result in a decrease in costs due to losses, frauds and theft, making the operation more profitable and secure
"The use of technology in cash management is no longer a trend", it is a necessity, especially in a region with the diversity and volume of transactions in the Northeast. Intelisafe provides security and efficiency to operations, helping to optimize processes and ensure more peace of mind for business owners and their clients, affirms Marcelo Almeida, Business Development Manager at Sesami
In the area of cash management, Sesami also provides recyclers for the market. There is a possibility that they may also be part of the solution portfolio of the Preserve Liserve Group starting in 2025. "There is always the possibility for market updates". "We are always willing to offer the best from our partners to our clients", Grayson argues
