In a scenario where the use of money continues to be a reality in the Brazilian market, efficient and secure cash management has become a priority for companies across various sectors, especially retail. Thinking about this, Sesami (www.sesami.io), a company that is a reference in effective and innovative solutions for security, productivity and management in the retail, banking and cash segments, has been expanding its operations in the Northeast with its Intelisafe and Speed smart safe models, in partnership, since 2020, with Grupo Preserve Liserve, the largest valuables transport company in the Northeast and one of the main companies in the country.
After successful results in retail, the goal of the strategic partnership is to provide gas stations in the region with an efficient solution for storage and monitoring of values, integrating security with practicality in daily commerce. "In practice, we already serve gas station networks, but these seem to be the clients most likely to use smart safes at the moment," explains Grayson Paulo, Audit Coordinator at Grupo Preserve Liserve, which serves clients in Paraíba, Pernambuco, Ceará, and Bahia.
This movement reflects the growing demand from companies in the Northeast for solutions that meet the needs of the fuel sector. According to the Central Bank, the money in circulation in Brazil increased from R$ 280.7 billion in December 2019 to R$ 370.4 billion in December 2020, a rise of 32.1%.
In December 2021, this amount dropped to R$ 339 billion, but it resumed an upward trend, reaching R$ 350.3 billion in December 2024, levels higher than pre-pandemic, a movement that made the Northeast, alongside the North, one of the regions with the highest cash transaction volumes in the country. "I believe that today around 60% of transactions in the Northeast are still carried out in cash. Because of this, there is still a large market in retail networks, gas stations, and lottery outlets," comments Grayson Paulo.
Cutting-edge technology –Intelisafe is a solution that provides the necessary security for cash management, as well as ensuring greater control and traceability of financial transactions. Among its main benefits are enhanced security (real-time monitoring and alert systems minimize the risks of thefts, frauds, and human errors), operational efficiency (automation of storage and cash management processes helps reduce the time spent on manual cash counting, optimizing operations and freeing employees for other higher-value activities), integration and visibility (a clear and detailed view of cash flow, with accessible reports from anywhere, facilitating quick and accurate decision-making), and cost reduction (automation and process security lead to decreased costs related to losses, frauds, and theft, making the operation more profitable and secure).
“The use of technology in cash management is no longer a trend, it is a necessity, especially in a region with the diversity and volume of transactions in the Northeast. Intelisafe provides security and efficiency to operations, helping to optimize processes and guarantee greater peace of mind for business owners and their customers,” says Marcelo Almeida, Business Development Manager at Sesami.
In the cash management area, Sesami also provides recyclers for the market. There is a possibility that they may also become part of the Preserve Liserve Group's solution portfolio starting in 2025. "There is always the possibility for market updates. We are always willing to offer the best from our partners to our clients," argues Grayson.
