Entrepreneurship among Generation Z youth is on the rise in Brazil, according to data from the 2023 Global Entrepreneurship Monitor (GEM) report and ZenBusiness research. The pursuit of financial independence, the ease of access to technology, and the impact of social media are some of the main factors that have led young people to start their own businesses.
According to GEM 2023, about 50% of young people aged 18 to 24 in Brazil own or intend to start a business, a percentage that has been increasing in recent years. The digitization of processes, the growth of e-commerce, and the advancement of the creative economy enable new entrepreneurs to launch and expand their businesses with reduced initial investments.
For Marlon Freitas, co-founder of Agilize Accounting, this movement reflects a change in the labor market. "Generation Z seeks more autonomy and flexibility. Many young people prefer to start their own businesses rather than follow a traditional career, as they desire more freedom in decision-making and social impact in their ventures," he explains.
Growing sectors
The most sought-after sectors by these young entrepreneurs include e-commerce, technology, and sustainability. The digital market has been one of the main drivers of this growth, as it allows products and services to be offered with low operational costs and a wide audience reach.
Furthermore, initiatives focused on the green economy, such as sustainable startups and social businesses, are increasingly in evidence, reflecting this generation's commitment to environmental and social causes.
Essential Skills for Success
Generation Z stands out for its ease in dealing with technology and its innovative profile. Marlon Freitas emphasizes that some skills are essential for success in entrepreneurship: "Having a digital mindset, understanding marketing strategies and financial management, and being attentive to market changes are crucial aspects. Access to courses, mentorships, and entrepreneurial communities can accelerate this process."
The specialist also highlights that financial education is one of the main challenges faced by young entrepreneurs. "Knowing how to manage cash flow, price products and services correctly, and invest in the company's growth in a planned manner make all the difference," he adds.
The future of youth entrepreneurship
With the increasing appreciation of young entrepreneurship, the expectation is that the number of companies founded by Generation Z individuals will continue to grow in the coming years. The impact of this movement can be seen in the innovation of traditional sectors, in job creation, and in the transformation of the Brazilian economy.
“This is a good time for those who want to start a business. There have never been so many tools and opportunities to launch a business. However, it is essential to seek training, understand the market and develop good planning to ensure sustainable growth,” concludes Marlon Freitas.
