Entrepreneurship among Generation Z youth is on the rise in Brazil, as data from the Global Entrepreneurship Monitor (GEM) 2023 report and the ZenBusiness survey point out. The search for financial independence, ease of access to technology and the impact of social networks are some of the main factors that have led young people to start their own businesses.
According to GEM 2023, about 50% of young people between 18 and 24 years old in Brazil own or intend to open an enterprise, a percentage that has grown in recent years. the digitization of processes, the increase in and e-commerce And the advancement of the creative economy enables new entrepreneurs to launch and expand their business with reduced initial investments.
For Marlon Freitas, co-founder of Agilize Accounting, this movement reflects a change in the labor market.“A Generation Z seeks more autonomy and flexibility. Many young people prefer to undertake to follow a traditional career, as they want more freedom in decision making and social impact in their business”, he explains.
Growing sectors
The sectors most sought after by these young entrepreneurs include e-commerce, technology and sustainability. The digital market has been one of the biggest drivers of this growth, as it allows products and services to be offered with low operating costs and wide audience reach.
In addition, initiatives aimed at the green economy, such as sustainable startups and social businesses, are increasingly in evidence, reflecting the commitment of this generation to environmental and social causes.
Skills essential to success
Generation Z stands out for its ease in dealing with technology and for its innovative profile. Marlon Freitas points out that some skills are fundamental to succeed in undertaking: “Ter a digital mindset, understand marketing strategies and financial management, and be aware of market changes are crucial aspects. Access to courses, mentoring and communities of entrepreneurs can accelerate this process”.
The expert also highlights that financial education is one of the main challenges faced by young entrepreneurs.“Knowing how to manage cash flow, correctly pricing products and services, and investing in the company's growth in a planned way make all the difference”, he adds.
The future of young entrepreneurship
With the growing appreciation of young entrepreneurship, the expectation is that the number of companies founded by people of Generation Z will continue to increase in the coming years. The impact of this movement can be seen in the innovation of traditional sectors, in the generation of jobs and in the transformation of the Brazilian economy.
“The moment is favorable for those who want to undertake. There have never been so many tools and opportunities to launch a business. However, it is essential to seek training, understand the market and develop good planning to ensure sustainable growth”, concludes Marlon Freitas.
