Generation Alpha, composed of young people born from 2010 onwards, is beginning to enter the job market as interns and apprentices, but is already causing significant changes in companies. Unlike previous generations, these young people grew up surrounded by artificial intelligence, virtual assistants, and personalized content, and they enter the corporate world demanding more purpose, diversity, and emotional well-being.
According to a survey by the Internship Company and Opinion Box, about 80% of Alpha youth show interest in entrepreneurship during adolescence, a figure much higher than that observed among people up to 24 years old. According to a survey conducted by Datafolha in June 2025, 68% of this group consider it better to be self-employed, compared to 29% who prefer formal employment.
According to the president of the Brazilian Association of Human Resources in Ceará (ABRH-CE), Kássia Sales, companies need to prepare to identify this new profile of employees, who have valued different initiatives within corporations, such as real social impact and a more horizontal work environment. "The organizations need to prepare managers capable of combining innovation and welcoming, so that this group is reached and matched with opportunities according to their profiles," he/she/they states.
Changes
The president of ABRH-CE also emphasizes that, unlike Generation Z, who experienced the transition from the analog to the digital world, Generation Alpha has not known any other reality; they were born connected and with a high level of adaptability. "This familiarity leads them to expect more collaborative, dynamic, and personalized work environments, as well as leadership that is more open to dialogue and less hierarchical," he explains.
Among the strengths of Generation Alpha are critical thinking, developed emotional intelligence, and the ability to solve complex problems in groups. Conversely, Kássia Sales warns "about the risk of increased anxiety and difficulty in dealing with very rigid corporate environments."
"As an active professional in the Human Resources field, I believe it is necessary to review recruitment policies, strengthen leadership development programs, and create a culture that values mental health, dynamism, and active listening," explains Kássia, emphasizing that ABRH-CE's work has been to guide organizations to understand that flexibility, diversity, and purpose are already differentiators for the upcoming generations.
The president also highlights that while the Alpha generation begins to occupy space, discussions are already underway about the arrival of the Beta generation, born from 2025 onwards, which is expected to grow in an even more immersive environment characterized by augmented reality and advanced automation. "Whoever understands from now on the transformations brought by the Alpha will be better prepared to face the challenges that the next generation will impose," he concludes.
