Getnet, the payment solutions technology company of the PagoNxt group, part of Santander, releases the performance data of Brazilian commerce during the Easter holiday. The survey, which compares the dates between the weekends of March 29 to 31, 2024, and April 18 to 20, 2025, indicates a significant increase of 14.29% in the amount spent by Brazilians across the country.
The result was mainly driven by the Wholesale sector in physical stores, which recorded a 17.97% increase in the amount transacted during the period. This growth also reflected the strong performance of the Food Wholesale segment, which, in turn, showed an increase of 8.72%.
Other sectors that stood out were Supermarkets/Hypermarkets, with a growth of 4.16%, and Fuel Stations and Vehicle Gas, which recorded an increase of 12.52%, driven by trips made during the long holiday.
Despite the increase in the total value transacted, the number of purchases and sales showed a slight decline of 1.36% compared to the previous year. However, the Wholesale segment followed an opposite trajectory, with a 1.53% increase in the number of transactions, mainly driven by Food Wholesale, which grew 11.67% in this indicator.
"This Easter, we observed an increase in the amounts spent, but not in the number of items purchased for the occasion. This can be explained, on one hand, by the inflation of Easter eggs, which rose about 9%, and, on the other hand, by the increase in overall purchases driven by the 4-day holiday. In summary, we had a modest Easter, but with growth in values and the average ticket, due to the long holiday and the increase in travel during the period," highlights Rodrigo Carvalho, Getnet's analytics superintendent.
