Worldwide end-user spending on public cloud services is expected to total $723.4 billion in 2025, up from $595.7 billion in 2024, according to the latest forecast from theGartner, Inc.
“The use of technologiesArtificial Intelligence (AI)in IT and business operations is continually accelerating the role of Cloud Computing in supporting business operations and outcomes,” he says.Sid NagVice President and Analyst at Gartner. "The use cases of"Cloudcontinue to expand, with an increasing focus on distributed, hybrid, cloud-native environments andMulticloud, supported by an integration structure between Clouds, making the Public Cloud services market reach growth of 21.5% in 2025.”
Gartner predicts that 90% of companies will adopt a Hybrid Cloud approach by 2027. The biggest challenge related toGenerative Artificial Intelligence (GenAI)to be faced in the next year will be data synchronization in Hybrid Cloud environments.
Overall, all segments of the Cloud market are expected to register double-digit growth rates in 2025, highlighting the pressure on infrastructure and operations (I&O) leaders to effectively integrate I&O into their GenAI strategies and prepare to operate AI and Generative Artificial Intelligence infrastructures at the edge (edge).
Global End-User Spending on Public Cloud Services Forecast, 2024-2025
(in billions of US dollars)
| Billsfrom 2024 | Growthfrom 2024 (%) | Billsfrom 2025 | Growthfrom 2025 (%) | |
| Cloud Application Infrastructure Services (PaaS) | 171,56 | 19,1% | 208,64 | 21,6% |
| Cloud Application Services (SaaS) | 250,80 | 18,1% | 299,07 | 19,2% |
| Cloud Desktop-as-a-Service (DaaS) | 3,46 | 7,7% | 3,84 | 11,1% |
| Cloud System Infrastructure Services (IaaS) | 169,81 | 21,3% | 211,85 | 24,8% |
| Total Market | 595,65 | 19,2% | 723,42 | 21,5% |
Fonte: Gartner (Novembro 2024). Nota: Os totais podem não coincidir devido ao arredondamento.
Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) Spending Dynamics:
The growth ofIndustry-specific GenAI modelsand verticals, which are curated, private and secure, and require advanced training, inference and fine-tuning, will continue to drive growth in spending on Public Cloud services globally.
In 2025, companies will increasingly be attracted to the efficiencies offered by cloud infrastructure and platform services (CIPS). Gartner defines the CIPS market as a comprehensive platform in which the resources ofIaaSand PaaS are delivered as integrated Cloud services.
Companies are choosing CIPS because current workloads are complex, and companies need integrated platforms to simplify development, deployment, and operations. The companies that are implementing an adoption model ofMulticloud, which is still registering growth, are also driving spending on CIPS,” explains Nag.
Furthermore, the integration structure between Clouds (Cross Cloud Integration Framework– CCIF), which returnsMulticlouda reality, will be a key factor for the CIPS adoption model. For example, companies will demand federated GenAI resources across Clouds to support advanced AI use cases and workloads.
Gartner predicts that end-user spending on cloud infrastructure and platform services (CIPS) will grow by 24.2% in 2025, reaching $301 billion. In 2025, CIPS offerings are projected to account for 72% of IT spending on Infrastructure as a Service (IaaS) and Platform as a Service (PaaS), up from 70% recorded in 2022.
Learn how to support a strategyMulticloud no Gartner IT Roadmap for Cloud Migration. Gartner clients can access more information atForecast: Public Cloud Services, Worldwide, 2022-2028, 3Q24 Update.
