The expansion of logistics centers within the urban perimeter of São Paulo has become a key element for companies that need to operate efficiently in the capital. By reducing distances and optimizing the circulation of products, this model improves mobility, reduces operational costs, and also generates a positive impact on sustainability, with lower carbon emissions in cargo transportation.
GoodStorage, a specialist in storage spaces and a pioneer in offering smart and urban spaces, has expanded its operations in this market, offering infrastructure that meets the needs of companies that need to operate more efficiently within the city, without compromising their logistics.
An example of how this infrastructure makes a difference in daily operations is Eletromidia, the largest out-of-home media company in the country. The company uses GoodStorage's spaces to store equipment and essential consumables for the installation and maintenance of its assets spread throughout the city, including street furniture and electronic screens in elevators and shopping malls. "Our equipment turnover is daily, and having a well-located operations center allows us to streamline logistics and maintain operational efficiency," emphasizes Paulo Brada, COO (Chief Operations Officer) of Eletromidia.
In addition to practicality, factors such as property security and modern infrastructure were also decisive in Eletromidia's choice of solution. The presence of its own security personnel and the structure of an urban logistics park allow the company to focus on its core business without the worries of a traditional building. "GoodStorage's urban storage model offers an important advantage: we can operate with greater security and predictability," adds Paulo.
The logic behind urban logistics centers goes beyond convenience. Located near consumption and distribution centers, these spaces contribute to reducing freight traffic, decreasing congestion and pollutant emissions. “Our strategy of offering logistics solutions within the city not only improves operational efficiency but also aligns with a more sustainable mobility model for São Paulo,” says Thiago Cordeiro, founder and CEO of GoodStorage.
With the growing demand for fast deliveries and more agile operations, the concept of urban warehousing is gaining traction. Companies across various sectors are adopting this model to optimize their logistics, improve customer response time, and reduce the environmental impact of their operations.
The partnership between GoodStorage and Eletromidia reflects this trend, demonstrating how urban infrastructure can be used strategically to boost business and make the city more efficient.
