According to a survey by Opinion Box, in partnership with Octadesk,Free shipping is one of the main factors in the purchase decision, influencing about 67% of consumers.Thinking about this, The Free Shipping Day was created, celebrated on April 28th in Brazil. The initiative is seen as an effective strategy for attraction and conversion, offering consumers this clear advantage: saving on shipping costs.
"For retailers, it represents the opportunity to increase the visibility of their products and attract new customers. However, the success of the action depends on strategic planning and attention to logistical and operational details," says Juliana Vital.Global Chief Revenue OfficerandNubimetricsplatform that empowerssellersand major brands with smart data.
According to the specialist, offering free shipping can make a difference at the moment of purchase decision. However, it is essential that sellers carefully choose the products that will participate in the campaign, analyze costs and profit margins, and set prices strategically. And this factor has a motivation: the shopping experience has become an increasingly decisive factor for the consumer, according to a study by Ecglobal,More than 60% of consumers state that it is a point that directly influences their decisions.
"It is essential for retailers to take advantage of the date to analyze their audience's behavior and use market data to make more accurate decisions. With organization and a focus on the customer experience, the celebration can become a decisive moment for the sustainable growth of businesses in the digital environment," says the professional.
To boost revenue, Juliana also explains that other points cannot be left out. The quick delivery deadline is very important to consumers, along with clear information, the seller's reputation, and reliability in the shipping process. Paying attention to these points can ensure not only success on Free Shipping Day but also long-term customer loyalty, concludes the CRO.
