Freshworks, a global customer engagement software provider, and Nortrez, a Brazilian technology and innovation company, announced today a strategic partnership for the distribution of Freshworks solutions in Brazil. This collaboration marks a significant step in Freshworks' expansion in the Brazilian market, with Nortrez taking on the role of official distributor in the country.
The partnership aims to facilitate the commercialization and implementation of Freshworks solutions by Brazilian resellers, who until now faced technical challenges in adopting cutting-edge technologies. Freshworks, which serves over 50,000 clients worldwide, including brands such as Delivery Center, DHL, Honda, and Unilever, offers a comprehensive suite of SaaS (software as a service) products covering customer service, marketing automation, and sales management.
Marcio Rodrigues, Head of Alliances at Freshworks, highlighted the importance of the partnership: “Collaboration with Nortrez is essential for expanding our presence in Brazil. Nortrez’s expertise will be crucial to Freshworks’ success in the country.”
Nortrez, with over 10 years of experience in the LATAM market, is recognized for providing IT solutions for businesses of all sizes, including consulting, implementation, and technical support services. Alexandre Schio, CEO and founder of Nortrez, expressed enthusiasm about the partnership: "We are honored to be chosen as the distribution partner for Freshworks in Brazil. Our experience and knowledge of the Brazilian market position us ideally to help companies implement and derive value from Freshworks solutions."
This alliance promises to democratize access to advanced customer engagement technologies for Brazilian companies of all sizes, potentially transforming the customer service landscape in the country. The combination of Freshworks' innovative technology with Nortrez's local knowledge creates a unique opportunity for Brazilian companies to elevate their customer relationship standards.
