A Freshworks, global provider of customer engagement software, and Nortrez, Brazilian technology and innovation company, they announced today a strategic partnership for the distribution of Freshworks solutions in Brazil. This collaboration marks a significant step in Freshworks' expansion in the Brazilian market, with Nortrez taking on the role of official distributor in the country
The partnership aims to facilitate the marketing and implementation of Freshworks solutions by Brazilian resellers, that until then faced technical challenges in adopting cutting-edge technologies. A Freshworks, that serves over 50 thousand clients globally, including brands like Delivery Center, DHL, Honda and Unilever, offers a complete suite of SaaS (software as a service) products that covers customer service, marketing automation and sales management
Marcio Rodrigues, Head of Alliances at Freshworks, highlighted the importance of the partnership: “Collaboration with Nortrez is essential for us to expand our presence in Brazil. Nortrez's expertise will be crucial for Freshworks' success in the country.”
A Nortrez, with over 10 years of experience in the LATAM market, is recognized for providing IT solutions for businesses of all sizes, including consulting services, implementation and technical support. Alexandre Schio, CEO and founder of Nortrez, expressed enthusiasm for the partnership: "We are honored to be chosen as distribution partners of Freshworks in Brazil. Our experience and knowledge of the Brazilian market position us ideally to help companies implement and derive value from Freshworks solutions.”
This alliance promises to democratize access to advanced customer engagement technologies for Brazilian companies of all sizes, potentially transforming the customer service landscape in the country. The combination of Freshworks' innovative technology with Nortrez's local knowledge creates a unique opportunity for Brazilian companies to elevate their customer relationship standards
