Increasing traffic and boosting conversions are two of the main goals of e-commerce managers everywhere in the world. Achieving these goals is not usually a simple task, but marketing strategies often present themselves as important allies in this process. Use the right tools, at the right moment, with the ideal message, for the target audience it can help increase the conversion rate of online stores by up to 30%, says Felipe Rodrigues, CEO ofIt sent – multichannel platform specialized in tools for e-commerce automation
According to Rodrigues, having an intelligent marketing strategy is essential, inclusive, to help in the development of brand awareness and customer loyalty. They should be added to the automation tools, to generate satisfactory results
Among the solutions for marketing automation, Rodrigues indicates the use of options as tools for generating Customized Triggers, to create the desire to buy; of Smart Repurchase, that signals that a certain recurring use product is nearing its end; Abandonment of Navigation, that invites the consumer to return to the shopping journey; Abandonment of Carts, that makes reminders about unfulfilled purchases; and others, that offer complete 'coverage' for practically every type of situation and consumer behavior
"One piece of advice I often give to online store managers relates to the use of marketing automation in favor of the operation". It is valid, for example, "conduct tests related to consumer communication and evaluate which generate more responses", explain the CEO of Enviou
According to Rodrigues, doing upsell or cross-sell of products can be a smart action to win over customers or increase the average sales ticket. In the same way, it is interesting to create personalized communications, that show the consumer a certain attention to their tastes. An email marketing reminding that a certain item on the wishlist is on sale, for example, can generate sales. Just like a welcome email for a new client, with a discount coupon or free shipping, teaches
The specialist also advises on the intelligent use of the data generated by the business itself. An idea that often generates good returns is to identify regions with a high concentration of customers and create special actions for those special locations. Rodrigues also indicates that those loyal customers should be rewarded, whether through loyalty programs or other mechanisms. "Creativity can and should be taken into account to positively surprise these consumers", finalizes the CEO of Enviou – multichannel platform specialized in tools for e-commerce automation
