With the arrival of Carnival, many revelers see online stores as an alternative to buy costumes, make hotel reservations, or even purchase tickets to enjoy the extended holiday. According to a survey conducted by theNational Confederation of Trade in Goods, Services and Tourism (CNC), the holiday is expected to generate more than R$12 billion reais and, if the estimate is met, economic activities related to the period will reach a financial volume 2.1% higher than in 2024.
With this projection, companies should be aware of the risk of fraud during this period, as the number of financial transactions grows exponentially and increases the chances of significant losses in revenue. To address these challenges, it is necessary to adopt strategies for optimizing and facilitating financial transactions, ensuring control over payments made and received, and providing customers with a simple, straightforward, and above all, secure shopping experience throughout the purchasing journey. Otherstudy conducted by ClearSaleshowed that, in 2024, it was estimated that scammers could profit up to R$ 10.6 million from online frauds. What indicates that, this year, the alert should be renewed.
Some solutions have been developed to assist professionals not only during this time of year but throughout the entire operational schedule of these entrepreneurs. An important example of this is in the tools ofpayment orchestration, through which it is possible to gather, in just one interface, all the payment methods enabled within each establishment. The resource creates a positive impact on the purchasing journey, mainly by acting intelligently and in an integrated manner to identify and block suspicious purchasing behaviors.
Your implementation allows the creation of custom user lists, which help recognize and reduce the risks of fraudulent activity by blocking payments made by specific users and permitting payments from trusted sources, eliminating the need for screenings and ensuring a customizable experience for merchants. Furthermore, payment orchestration enables the creation and management of speed rules in transactions tailored to each business model, which helps reduce chargebacks and operational costs.
For Walter Campos, General Manager of Yuno, the world's leading payment orchestration platform, using this technology during Carnival festivities could be a game-changer for retailers, merchants, and service providers. "Technologies like this enable companies to take full control of operational security strategies and to orchestrate a range of fraud prevention partners, ensuring they increase their conversion rates while reducing risks during transactions," highlights the executive.
Fortunately, the experience gained from previous editions of Carnival allows us to invest in and enjoy these resources more easily and in a simpler and more customized way. It is not yet possible to ensure that fraud attempts will be eradicated or reduced in the short term, but the application of technologies such as payment orchestration offers the full capacity to prevent most of these scams from being carried out at a strategic time for online sales.
