Brazil's largest sports photo and video platform, Foco Radical has photography at its core since its inception in 2005. Therefore, less than two years ago, Fotos By was opened, not just to go beyond sports. The sister platform promotes the creative economy by paving the way for photographers from other niches to sell their images in a democratic way and, furthermore, to connect with new audiences.
Fotos By started operating in July 2023. With Radical Focus already established in the sports segment, Christian Mendes, CEO of the platform and electrical engineer turned passionate photographer, believed he could offer a good alternative for fellow click enthusiasts who were not fans of sports photography. The proposal was simple: to facilitate access and democratize the photography market, connecting photographers to the most diverse audiences.
The platform will be highlighted at Expo Image Brasil, one of the main events in Latin America for photographers and filmmakers, taking place this Tuesday (25) and Wednesday (26) in São Paulo (SP). Fotos By will position itself as an alternative for professionals and beginners in photography to sell their photos and services easily and without bureaucracy. Additionally, it will feature important functionalities, such as facial recognition for image sales and the possibility of selling videos as well.
The photographer has access to a complete online store, which they can use in any way they want, without any monthly fee or storage costs. Still, t
", explains Mendes." The photographer can also use Fotos By to mediate the most diverse jobs. As a private photoshoot, with images accessible via password, and payment received for the photos selected by the client. Another alternative, with different initiatives on the platform, is to photograph people at tourist spots spontaneously and indicate the website for image purchase later if interested.
Fotos By is growing during a moment of digital transformation, where photographers face the main challenge of monetizing their work and attracting clients. "We want to offer a simple, efficient, and accessible experience, both for those who buy and those who sell," completes the CEO of Foco Radical and Fotos By. The platform allows for the quick publication and commercialization of images, eliminating intermediaries and, most importantly, giving autonomy to professionals.
This is because, with the expansion of the creative economy and the increasing demand for high-quality unique images in various shoots and events, especially due to the proliferation of social media, Fotos By positions itself as a practical solution for those looking to acquire high-quality photos or even promote their photographic work. Alongside Foco Radical, there are more than 12,000 registered photographers who have access to all the platform's features.
Therefore, the platform is present at Expo Image Brasil. Shared with Foco Radical itself, Fotos By will have a booth with platform demonstrations and professionals who use it for positive exchanges with interested photographers.
