Largest sports photos and videos platform in Brazil, Radical Focus has had the photographer at its core since its beginning, in 2005. That's why, Fotos By opened less than two years ago, not just to go beyond sports. The sister platform fosters the creative economy by paving the way for photographers from other niches to market their images in a democratic and, yet, can connect with new audiences.
Fotos By began operations in July 2023. With Foco Radical already established in the sports segment, Christian Mendes, CEO of the platform and electrical engineer turned photographer by passion, I understood that I could offer a good alternative for click colleagues who were not fans of sports photography. The proposal was simple: facilitate access and democratize the market of photographers, connecting them to diverse audiences.
The platform will be highlighted at Expo Image Brazil, one of the main events in Latin America for photographers and filmmakers, what happens this Tuesday (25) and Wednesday (26), in São Paulo (SP). Fotos By will position itself as an alternative so that professionals and also beginners in photography can sell their photos and services easily and without bureaucracy. Furthermore, will present important features, how the use of facial recognition for the sale of images and the possibility of selling videos too.
The photographer has a complete online store at their disposal, where you can use it however you want and without monthly fees or storage costs. Still, t
”, explain Mendes. The photographer can use Fotos By, also, to mediate the most diverse jobs. Like a private photo essay, access images with password, and get paid for the photos chosen by the client. Another alternative, with different initiatives on the platform, it's photographing people at tourist spots, spontaneously, and indicate the website for purchasing images, if you are interested, subsequently.
Fotos By grows at a time of digital transformation, where photographers face as their main challenge the monetization of their work and client acquisition. We want to offer a simple experience, efficient and accessible, for both buyers and sellers, completes the CEO of Foco Radical and Fotos By. The platform allows for image publication and commercialization quickly, eliminating intermediaries and, the most important, empowering professionals
This is because, with the expansion of the creative economy and the growing demand for high-quality unique images in various shoots and events, even more so because of the massification of social media, a Photos By positions itself as a practical solution for those who want to acquire high-quality photos or even promote their photographic work. Alongside Radical Focus, there are more than 12 thousand photographers registered, who have access to all of the platform's resources
That's why, the platform marks its presence at Expo Image Brazil. Shared with Foco Radical directly, Fotos By will have a booth with platform demonstrations and professionals who use it for positive exchanges with interested photographers
