June 2025 – The arrival of TikTok Shop marks a new phase in digital commerce by integrating content, entertainment, and conversion into a single platform. This change requires that brands andsellersRedesign your presence in the social commerce sales ecosystem, optimizing not only your products but also the way they are presented, recommended, and discovered within social and interactive environments like TikTok.
The integrated journey with the content is the new model that has been transforming the shopping experience. The strategy allows users to make purchases directly within the app, through feed videos, live broadcasts, and "showcases" on the profiles of brands and affiliated creators. This integration aims to transform the shopping experience, making it more seamless, personalized, and connected to moments of discovery and entertainment.
Keeping an eye on this scenario, Flywheel – Omnicom Group's retail tech, the largest agency group in Latin America – offers a new feature: monitoring the execution and content of products and competitors on TikTok Shop, enabling brands and industries to collect data within the platform daily, or hourly, depending on the need and capacity to act on the mapped opportunities.
During the collection/readings of product pages on the Chinese platform, the tool captures strategic data on item availability, seller, quantity of products sold, price, ratings & reviews, and visual content (texts and images).
With this data, it is possible not only to audit investments and understand how the execution, positioning, and exposure of industry products are progressing across various areas.sellers, as well as compare with the data of direct and indirect competitors.
“The arrival of TikTok Shop in Brazil opens a new front in e-commerce, and at Flywheel we are ready to help brands prepare now for this new marketplace. With our technological solution and a team of specialists, we ensure that the products are well positioned, available, and competitive. Additionally, we constantly monitor the performance and presence of competitors, providing strategic data that helps companies make smarter decisions and achieve maximum performance in sales and media campaigns.", explains Janaina Reimberg, Managing Director of Flywheel Latam."
With TikTok Shop gaining strength in Brazil, the challenge for brands and industries is to establish a relevant presence with performance, storytelling, and control. And for this, having access to the virtual shelf data on Flywheel dashboards allows the industry to make the best decisions regarding demand, content, and prioritization, as well as to visualize sales performance linked to their Upper Funnel campaigns.
“Today, the industry can already monitor the performance of its direct-to-consumer (D2C) store. But with our technology, we go a step further: we show what is being done with the brand by other sellers, how they are positioning the products, the pricing applied, stock availability, and even the actual sales results..", completes Janaina.
About Flywheel Latam- Flywheel is a retail tech from the Omnicom group that connects industry, e-commerce, and consumers with technology, automation, and data intelligence. With a presence throughout Latin America, under the management of OMG Brazil, the company optimizes product performance on marketplaces such as Amazon, Mercado Livre, Magalu, among others, by combining proprietary technology, expert teams, and large-scale data to capture, analyze, and activate opportunities in three key areas:
- Digital ShelfContinuous monitoring of presence, price, availability, content, and reviews of your products across various e-commerce platforms in the region.
- Retail OperationsComplete 1P and 3P operation, with optimized content, SEO, brand store, and consulting to enhance the shopping experience.
- Retail MediaPaid media campaigns integrated with organic performance, using artificial intelligence, A/B testing, and a full focus on ROAS and incremental sales.
A Flywheel supports the entire customer journey with modular and scalable solutions that combine retail data and shopper behavior. Your mission is clear: to generate sustainable growth, reduce operational costs, and accelerate decision-making with intelligence and efficiency.
