De acordo com o Índice de Preços Fipe/Buscapé, The prices of electronic products sold in the Brazilian e-commerce recorded an annual decrease of 2,3% in March 2025. The index is based on research that continuously monitors 47 categories and over 2 million offers with data from the country's main price comparison site, the Buscapé
After a stabilization of the annual declines in the previous 3 months, this decline continues the downward trend observed since april 2024. Given the importance of exchange rates for the sector's pricing, this movement reflects the appreciation of the dollar, what was 15% in the annual period ending in March 2025, but reached 23% in January
Sérgio Crispim, FIPE researcher, comments that the impact of exchange rates on the sector's prices is significant. "Especially in segments with higher dependence on imported inputs", the appreciation of the dollar pressures costs, what ultimately directly influences the behavior of prices to the end consumer. In the last three months, we observe exchange rate fluctuations that, added to the recent widespread upward movement of prices, and instability in the global tariff system, they find it difficult to predict the index's behavior in the coming months, affirms
In March, o Índice Fipe/Buscapé teve queda mensal de -0,480%, practically identical to the fall of -0,478% verified in February 2025. In the 39-month series of the indicator, There was a price increase in just nine months, with four of these increases occurring in the last seven months, as shown in Graph 2, also reflecting the exchange rate pressure on segment prices
Information technology is still affected by exchange rates
Only four categories experienced a price increase in the annual period from March 2025 compared to March 2024: printer (3,8%), notebook (2,4%), air conditioning (0,5%) and stove (0,1%). Among those that experienced a decline, they stood out: electric fryer (-11,1%), TV (-5,1%), fone de ouvido/headset (-4,9%) and cell phones (-4,4%)
The household appliance group was greatly influenced by the annual increase of 0,52% in the prices of air conditioning units, after three months of decline, according to Chart 4. Despite the positive annual variation, the prices of these products had a monthly decrease of -0,23% in March 2025
The Informatics group continues to be one of the most affected by the appreciation of the dollar and, after the annual drop peak -13,1% in November 2023, has been showing a trend of decreasing declines reaching annual variations of 1,0% in January, 0,3% in February and 1,4% in March 2025, according to Chart 5. This trend has been occurring in most product categories of the group and, more specifically, laptop and printer, that had annual variations of 2,4% and 3,8% in the period, respectively
Francisco Donato, Executive Superintendent of Mosaico at Banco PAN, highlights the need for the consumer to evaluate the best purchase opportunity. Computer items are part of the daily life of most of the population and serve a wide range of functions. In this sense, it is important to analyze the best time to buy, the cost-benefit and price variations of this category which has prices strongly impacted by exchange rate fluctuations, analysis
Chart 1 – Variações Anuais do Índice de Preços Fipe/Buscapé para Eletroeletrônicos
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Chart 2 – Variações Mensais do Índice de Preços Fipe/Buscapé de Eletroeletrônicos
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Graph 3 – Variações Anuais de Algumas Categorias de Produtos do Índice de Preços Fipe/Buscapé de Eletroeletrônicos (Março25 / Março24)
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Chart 4 – Annual and Monthly Variations in Air Conditioner Prices
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Chart 5 – Annual and Monthly Variations of IT Prices
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Source: Fipe Price Index / Buscapé
