As fintechs, companies that develop innovative and technological financial solutions, are playing a crucial role in the Brazilian economy. According to the Brazilian Fintech Association (AB Fintechs), there already exist 1.481 fintechs in Brazil, responsible for generating more than 100 thousand jobs. This growth reflects the increasing adoption of digital financial services by consumers and businesses seeking agile and efficient solutions
The impact of fintechs on daily life is evident in the number of digital accounts, that already exceeds 250 million in the country, according to AB Fintechs. These companies offer a wide range of services, from banking and accounting to facilitated credit, insurance, investments and debt negotiation
The fifth edition of the Fintech Deep Dive Survey, conducted by AB Fintechs in partnership with PwC Brazil, reveals that small and medium enterprises (with revenue between R$ 2,4 million and R$ 90 million represent more than half of the clients of fintechs in Brazil. This data highlights how fintechs have become strategic partners for business development, offering agile processes, personalized service and innovative platforms
Fintechs are also contributing to the sustainable development of businesses by offering financial education platforms. These platforms provide accessible educational resources, disseminating basic concepts about entrepreneurship and providing strategic guidance for clients
The Agilize, first online accounting company in Brazil, it is an example of how fintechs are transforming traditional sectors. The company stands out both for its accounting services for businesses and for the financial education of entrepreneurs
Marlon Freitas, CMO of Agilize, emphasizes that technology democratizes opportunities, allowing anyone with knowledge, interest and goodwill develop software. "Besides a good idea, it is essential to have the ability to achieve, good will and resilience,"advises Freitas". He emphasizes the importance of knowing the financial area well to understand the real needs of clients
Freitas shares that the initial challenge of Agilize was to present the idea and prove its reliability. "In the beginning, made a point of talking to each client to understand if the pains we were solving were real and to identify others that we had not mapped out,"reminds the CMO"
About investment attraction, Freitas advises that baggage and personal reputation are fundamental. Investors generally do not put money into just an idea, but in the story and the team behind it. They seek to see the entrepreneur's background,"explains". He believes that there will always be a market for new fintechs, especially those that enhance the user experience
With over 20 thousand clients, Agilize demonstrates how online accounting can be a less bureaucratic solution for accounting issues. For those who are starting out or are already entrepreneurs, Freitas emphasizes that resilience and self-awareness are essential for dealing with the difficulties of everyday life. "The entrepreneur needs to know how to deal with uncertainty and adapt quickly to changes","concludes"
