Driven by the increasing demand for more agile and personalized financial solutions, the fintech market in Brazil and Latin America is experiencing rapid growth. According to arecent research do DistrictThe Latin American territory hosts approximately 2,700 innovative companies offering financial services, with Brazil accounting for 58% of this total, which is about 1,600 startups. In this context, the transactional business model is the most prominent, representing 35.91% of these startups, while SaaS holds a significant position with 34.22%, reflecting the need for scalable and efficient technological solutions.
In a rapidly evolving environment, this has fostered the emergence of innovative fintechs that provide solutions to complex payment challenges, such as orchestration and sub-acquisition. In particular, Brazil has been establishing itself as a hub for these innovations, with startups developing technologies that improve operational efficiency and reduce fraud, facilitating the integration of multiple services into a single platform.
Among these fintechs,TunaPagamentos, founded in 2020 by former executives of Peixe Urbano and Groupon Latam, has been standing out. The company offers multiple combinations of payment providers and anti-fraud services, customizing its offerings according to each client's needs. "Advances in this area have attracted major companies from retail, e-commerce, and other sectors, seeking to optimize their financial operations through more profitable payment solutions," says Alex Tabor, CEO of Tuna.
The sector's prospects for the future are promising. The expectation is that the financial startup market will continue to grow in Latin America, driven by accelerated digitalization and the need for more accessible and personalized financial services. These companies play a key role in transforming the financial sector, promoting inclusion and strengthening the digital economy in the region.
In addition to their economic impact, fintechs play a significant social role. In 2023, Brazil surpassed 1.2 billion active bank accounts, a 14.2% increase compared to the previous year, indicating that 89.8% of Brazilians have some form of banking relationship, according to theIdwall Digital Experience Ranking, from the Index in partnership with the Cadarn consulting firm.
This inclusion also develops with payment methods managed by startups that operate in the orchestration of these transactions. This management makes purchases more efficient. Alternatives such as installment PIX and installment boleto, for example, enable consumers to better organize their finances, avoiding the accumulation of debt.
Thus, the expansion of services such as multi-acquiring and payment orchestration positions the fintech market to become even more relevant in the coming years, offering solutions that meet the needs of both companies and end consumers.
The disruptive characteristic of these companies goes beyond simplifying the daily operations of businesses. Acting as alternatives to traditional banking institutions, these startups play a crucial role in transforming the financial and social landscape. In addition to introducing the necessary competitiveness to the market, fintechs also expand access to credit, especially through the granting of microcredit to small entrepreneurs and individuals who were previously excluded from the banking system.
Oneresearch by Leticia Ferrarini, presented at the Ibero-American Congress of Business Law and Citizenship, reinforces this role of inclusion led by fintechs. The study highlights how the trend of reversing financial exclusion and the increasing engagement of people from less privileged social classes in the financial system contribute to the development of the Brazilian economy and, consequently, to an improvement in quality of life.
