Thinking about boosting access to credit for Brazilians and expanding the use of a simple solution, safe and fast, especially in transactionsprivate label, Horizon Pay brings to the payment methods market the PIXCard. The new tool uses the already known PIX to simplify the purchasing process, allowing the option of installment payment for purchase negotiation, in addition to the possibility of using the limit, especially in operationsprivate label, in any establishment.This gives more purchasing power to the end customer and ensures that the administrators operate freely in order to expand their transactions in the market, prospecting and retaining consumers.
According to data released by the Central Bank of Brazil (BC) and the Brazilian Association of Credit Card and Service Companies (Abecs), the transactions made with Pix reached R$29 billion in the first half of 2024. In a projection made by the Brazilian Federation of Banks (Febraban), it is estimated that the movement by the method will grow 52,4%, totaling 63,7 billion operations next year. Therefore, the PIXCard accompanies this growing market acceptance.
"The biggest differentiator is the simple way of use by the customers", after all, the solution is based on the use of PIX and is linked to a greater potential in negotiating power with the establishment. For the retailer, the cash payment is an advantage; for the client, the purchase can be paid in installments directly through purchase channels, like applications, explain Vinícius Machado, Product Director and Digital Innovation Specialist at Horizon Pay.
Uma pesquisa da Genial/Quaest publicada em julho deste ano revelou que 63% das pessoas estão com o poder de compra menor se comparado aos últimos 12 meses. In this sense, the PIXCard allows customersprivate labelfrom a certain retailer use part of their limit outside that network. This brings better utilization of the credit limit, favoring engagement and loyalty with retail.
With investments in the financial sector, Brazil shows a high level of consumer interest in gaining access to credit. According to a study by TransUnion released this year, more than 43% of Brazilians claim that only one person in their family unit used a credit card from a retail chain in the last 12 months, what happens due to lack of access. In this sense, there is a 46% interest among the interviewed individuals in becoming a client and expanding the relationship with digital institutions in order to obtain a credit card. Furthermore, 51% claim to have already adopted digital wallets for sending or receiving money (the number reaches 57% among Millennials). The high acceptance of digital banks reveals an opportunity for companies andfintechsact in the banking market and achieve significant expansion.
