A fintech UnicoPagAnnounces a repositioning strategy aimed at increasing conversion and reducing cart abandonment in the info product market. With an investment of around R$ 250,000, the company renewed its visual identity, adopting a logo designed with geometric precision and a language that reflects the brand's pillars: clarity, agility, and uniqueness.
The initiative enhances thecheckout, offering faster and personalized payments, as well as a clean visual identity adapted for mobile in digital stores. THErebrandingReviewed the entire customer experience, from payment to technical support, with features such as optimized purchase flow, custom domains, social proof, and integration withwebhooksfree SMS sending, higher credit card approval, and native integrations with ERP systems and automation, focusing on info product creators and independent e-commerce.
SecondAlan Ribeiro, Marketing Director of the company"infopreneurs face challenges such as low card approval rates and payment process failures, especially during launches, as well as difficulties with system integration and insufficient technical support. Our new positioning offers advanced technology, specialized support, and complete integration so that our clients convert more and lose fewer sales."
In the coming months, the company intends to consolidate its growth through the expansion of technological and commercial resources. The company will expand its customer base, with special attention to info-product creators and independent e-commerce businesses, as well as invest in checkout customization and advanced integration with real-time financial systems. These initiatives aim to increase sales efficiency, enhance user experience, and strengthen their presence in the digital market by early 2026.
With the repositioning, theUnicoPagReinforces your commitment to innovation in the digital market, offering solutions that facilitate the growth and financial management of rapidly transforming businesses. The company maintains its presence in the physical market, combining advanced technology, consistent performance, and specialized support to deliver sustainable value to its customers. "Our focus is to professionalize the infoproduct market in Brazil, overcoming current challenges with comprehensive solutions that promote lasting results," he states.Alan Ribeiro.
