The Brazilian fintech Magie, creator of a financial assistant based on artificial intelligence integrated into a digital bank on WhatsApp, was selected to participate in the exclusive AWS Generative AI Accelerator. Organized by Amazon Web Services (AWS), the program is aimed at startups that are at the forefront of generative AI, offering support to accelerate your growth and technological innovation
Magie stood out among more than 4.500 startups from 129 countries, being recognized for its potential for innovation and impact in the financial market. As one of the selected ones, the fintech will receive up to US$ 1 million in credits for using AWS infrastructure, in addition to intensive and personalized training
"We have always admired Amazon's absolute focus on the customer", and this is an opportunity for our team to learn directly from their best practices,"said Luiz Ramalho, CEO of Magie. "Our vision is that Magie is an evolution of the financial manager or advisor", facilitating financial life management with the use of artificial intelligence, always aligned with the client.”
During the AWS Generative AI Accelerator program, Magie will participate in a kick-off in Seattle and will have access to technical and business mentoring, in addition to coaching sessions with industry leaders. The program also includes sales training, fundraising and product development
Furthermore, Magie will benefit from global partnerships with AWS, like NVIDIA, Meta and Mistral, further strengthening its position in the market and accelerating its growth. With this achievement, Magie reaffirms its commitment to transforming the financial sector through cutting-edge technology, now with the robust support of AWS
Investment Round
Recently, the fintech Magie received an investment of R$ 22 million led by the American investment fund Lux Capital. Adding to the previous investment of R$ 6 million from the Brazilian fund Canary, the seed round totaled R$ 28 million
With your AI-powered digital bank on WhatsApp, Magie facilitates financial transactions, allowing users to make Pix, pay bills and perform various banking operations just by sending messages or audio in the app, counting on a native password feature. Since its launch in early 2024, Magie has already moved over R$ 100 million in transactions. Initially focused on the high-income audience, the fintech is now outlining strategies to expand its services to an even broader audience
The selection for the AWS Generative AI Accelerator program and the recent round of investments place Magie in a privileged position to continue innovating and expanding its operations, positively impacting the global financial market
