Meta's decision to end its fact-checking program, announced last Tuesday (7), raises concerns about the future of social responsibility on digital platforms and the impact on advertising investments. ToBruno Almeida, CEO of US Media, media solutions hub, this measure could have significant consequences for the company.
"This decision arises in a scenario where the social responsibility of digital platforms has never been so prominent," says Almeida. "Looking at the past, there are indications that advertisers are not comfortable with this lack of information control," he adds, recalling the movement.#StopHateForProfit2020, when major brands boycotted Meta in protest against the company's moderation policies.
Almeida points to the case of X (formerly Twitter), where Elon Musk's management resulted in a loss of about 50% of advertising revenue, as an example of the risks of lack of content control and the proliferation of misinformation. "Every choice has a consequence. What will be the cost of this decision for Meta?" asks the CEO.
US Media closely monitors changes in the digital landscape and offers solutions that prioritize security and responsibility for its clients. The company remains attentive to this movement and alert to the need for digital media platforms to implement solid and ethical policies in combating misinformation to ensure a healthy environment for advertising investment.
