A I AM TROUBLING, reputation accelerator and positioning manager, announced the promotion of Fernanda Maranha to Brand Content Leader. In the role, the executive will lead the department that offers content marketing, brand and channel analysis and strategy services, including rebranding actions, content production for social media, and the creation of materials such as e-books and newsletters.
Graduated in Journalism from USP, with postgraduate studies in Events from Senac and certification in branding from Galileo Branding, Fernanda has experience working in the editorial offices of major outlets such as Portal IG and Pequenas Empresas & Grandes Negócios, as well as in press relations. With 6 years at MOTIM, he has worked as a PR specialist and, in 2020, became part of the brand content team. In 2022, she took on the role of content team coordinator, working with accounts such as Grupo Ânima, Nomad, and Conta Simples.
"Taking on the leadership of Brand Content is a challenge I approach with great responsibility and satisfaction. I am excited for this new stage in my career and for working closely with clients to create content strategies that not only meet but exceed their expectations," says the professional.
In this position, Fernanda will be responsible for leading projects such as Helbor, HBR, Skeelo and BugHunt.
