FCamara, a technology and innovation ecosystem, projects a more optimistic scenario for this year's Black Friday compared to last year. According to the company, the forecast is for a 15% increase in retailers' revenue – a perspective based on the analysis of the company's more than 100 clients operating in digital commerce.
The longing for the arrival of the date, which offers attractive prices and various payment options, is driving the consumption of the most desired products. Unlike previous editions, Orlando Ovigli, Vice President of Digital Commerce at FCamara, reveals that Pix is no longer the only choice for aggressive promotions, although it still remains one of the main payment methods. Now, many offers with significant discounts are available in the installment model, with a credit card, providing greater flexibility in payment options.
This optimism overcomes a major challenge for Brazilian retail, which is the competition with Chinese marketplaces that have been gaining relevance in Brazil. "These players are acting very aggressively, quickly gaining market share with extremely competitive prices. They are willing to sacrifice margins to gain market share, while most Brazilian companies seek profitability and cannot compete with these low-price practices to attract customers," emphasizes the executive.
Ovigli also highlights an important novelty: financial institutions are acting as partners of the consumer, offering post-purchase credit solutions. Now, banks allow consumers to make upfront payments at the time of purchase, taking advantage of offered discounts, and later negotiate installment plans directly through banking apps. "This change reflects a deeper transformation in digital consumption habits, where personalized experiences and ease of payment have become competitive differentiators for retail," says Ovigli.
Another significant advancement is omnichannel integration, which unifies experiences across physical and digital channels. This strategy allows for complete synchronization of stocks, prices, and promotions, ensuring a consistent shopping experience regardless of the platform used.
Cyber Monday: an opportunity still little explored in Brazil
Although it still doesn't have as much strength in Brazil as Black Friday, Cyber Monday also deserves consumers' attention. According to internal data, FCamara predicts a 5% increase in sales on this date. Retail sees this Monday of discounts more as an extension of Black Friday sales than as an independent event, and a possible thermometer of what the Christmas period sales might be, explains Ovigli.
