In the startup sector, a sales pitch is essential for entrepreneurs to sell their business idea to a potential investor. And this idea needs to solve a problem, a latent pain in the market in which the company operates.
SecondMarilucia Silva Pertile, startup mentor and co-founder ofStart Growth, which supports visionary founders on their journey to the next level by combining expertise, capital, and experience, an essential point is for the startup to deeply understand the demands of those they wish to have as clients. "What we like to see are clear signs that the startup has identified a relevant pain point in the market and is growing to solve it," he says.
The specialist explains that many indicators, such as MRR, CAC, and LTV, may not yet be consolidated in startups, but the pitch needs to show that the company understands the problems its potential customers would like to see solved. "Entrepreneurs need to make it clear in their pitch that they are working to offer a solution, and our role is to boost and help accelerate the startup's sales machine, providing support to reach its next level," says Marilucia.
According to the co-founder of Start Growth, creating an engaging story, being concise, and using simple language are also fundamental actions. "When the narrative is engaging, it helps to maintain attention and makes the potential investor more receptive," he/she/they advises.
Check out five tips from the startup mentor for making a good pitch:
Be objectiveThe entrepreneur must be clear and direct, without beating around the bush or providing complex explanations, after all, investors usually don't have much time available and pitches tend to be brief. "It is necessary to focus on the most important points to capture attention," says Marilucia.
Get to know the market in depthShow that you know the area you intend to work in and be prepared to answer questions confidently.
Explain the pain your product or service solves: Make it clear that the startup knows the customer in depth and understands their problem, working to solve it.
Highlight the solutionExplain why your product or service is the most suitable solution for the problem that was mentioned. What makes it unique compared to the competition?
Use data and social proof: A good pitch can show data, testimonials or studies that prove that the solution presented is effective.
