A Factorial, unicorn startup specialized in management software and centralization of HR and payroll processes, announced today the appointment of Antonia Tourinho as its new Chief Revenue Officer (CRO) in Brazil. Tourinho will report directly to Renan Conde, current CEO of the company in the country
With a degree in Economics and 12 years of experience in Strategy, Business and Digital Product Development, Tourinho brings extensive experience to Factorial. Your career includes stints at companies like Elogroup, Televets, Santander and Agrotools
"My expectation is to bring this diverse background to drive Factorial's sustainable growth in Brazil","declared Tourinho. I want to boost, even more, a Factorial in its positioning as a complete and essential solution for SMEs in the country.”
A Factorial, founded in 2016, has already raised over 210 million dollars and is considered the 17th fastest growing startup in Europe. The company began its expansion into the Americas in 2022 and started to localize its growth strategy in Brazil in 2024
As part of its mission, Tourinho will seek to align revenue operations in the Brazilian market with the company's global guidelines. "Our goal is to expand 2",7 times in Brazil by the end of 2025,"revealed Tourinho. The strategy includes maximizing the value of the current customer base and expanding indirect sales channels through strategic partnerships with large national distributors and brands like iFood Benefits, Wellhub (formerly Gympass), BHub and Vivo Piwi
The appointment of Tourinho marks an important step in Factorial's growth strategy in Brazil, reinforcing the company's commitment to becoming a driving force for the growth of SMEs in the country
