The Bahian startup Recicla Lead CRM secured financial investment through negotiations with Bravo3, an investment fund specializing in leveraging resources for emerging businesses. The investment totals approximately R$3 million to expand commercial operations for car dealerships and resellers, increase sales, and generate further profits for the dealerships.
The pilot project, implemented in over 60 stores and dealerships, showed revenue growth of up to 30% for participating companies. From there, it expanded to over 3,500 car dealerships across all Brazilian states. Negotiations are now beginning for expansion into Mexico, Colombia, and Portugal.
The investment also foresees Recicla Lead CRM investing resources in other growth segments, such as the pet market, for products and services for pets. Approximately 3,000 pet shops will start using the tool, with the development of new functionalities and integrations.
Recycle Lead CRM is a Customer Relationship Management (CRM) platform with marketing and F&I automation. (F&I stands for Financial and Insurance), which, in addition to rescuing abandoned potential clients, transforms them into business and exponentially increases store revenue.
Bravo3 is led by CEO Daniel Bento, former president of Decolar. He acted as an advisor, introducing investor Luiz Sacramento, founder and former CEO of Pinpag, a payment solutions company, who decided to fully invest in Recicla Lead. “Immediately after being introduced to the project, I was captivated by the possibilities of having a true hub of products and services aimed at the automotive market, where I had previously worked through Pinpag. The principle of using strategic partnerships that add value to the product, as well as the quality and knowledge of the other investors, were fundamental in my decision to become part of this successful team.”
Bento states: “I have extensive experience with startups, so we offered to help with some guidance, and I joined. I know little about the automotive market, but we're talking about a highly fragmented, unprofessionalized segment. Although car salespeople are highly specialized in what they do, they have limited knowledge of technical tools to improve sales. It's a needy segment that moves a lot of money, and because it has a very large volume of transactions, it allows people to do things their own way, without much dynamism.”
According to Bento, “we want to help precisely that retail sector lacking technology and knowledge to compete on an equal footing with the large market competitors. This is Recicla Lead's biggest challenge: enabling small retailers to compete with large automotive sales chains. This whole organized process is what we believe they need; the salesperson doesn't need to convert everything, but needs a technology partner to help them face the giants and will convert much more than just good salesmanship.”
He claims that “retail needs to know it can control things better, be more efficient in serving its customers, even if it’s the father, mother, and child, acting as salespeople for the small shopkeeper. It's about using technology to your advantage, to solve the problems of your segment.”
Daniel Bento has been in Germany for 9 years, where he manages Bravo3's business operations. He closely monitors the innovation market, identifying startups with exponential growth potential for investment. He specializes in Business Strategy and Innovation, holding a degree from The Wharton School, and has previously worked at Braspag. Currently, he is involved with Transfero Group, headquartered in Switzerland, and Octuspay, based in Fort Lauderdale, USA, although the majority of his current business activities are in Brazil, including investments in Starfusion, Onfly, ETS, Startgi, and Konduto.
With all his expertise in tourism businesses and payment methods, he assesses that the problems faced by these segments are similar in difficulty, the challenges are strategic. “My business is to strengthen the entrepreneur, so that he can transform his idea into a successful business. The entrepreneur must attack the pain point he discovers.”
Initially focused on the automotive sector, the solution, which has already demonstrated significant results in a pilot project in dealerships, now arrives with the promise of optimizing sales processes and boosting the billing of multi-brand resellers throughout the country. The platform is already being used in a pilot project in some dealerships of the Audi brand.
Leading the Recicla Lead CRM company is CEO Daniel Carvalho Cruz, who has the expertise of participating in the growth project of iFood, where he was one of those responsible for the implementation of the system, among other startups in more than 14 countries in South and Central America. He highlights his fondness for working with emerging brands. "We use the same techniques to help expand these businesses. We work for small businesses with the same energy."
