Leading an innovative movement in the sports universe, ETAPP, the first non-alcoholic craft beer with 100% sporty DNA, begins 2025 with ambitious goals. Founded in 2024 to offer a new experience in the non-alcoholic beer universe and aligned with the lifestyle of athletes and sports enthusiasts, the company aims to sell more than one million cans this year, reaching a revenue of R$ 13 million and establishing itself as a reference in the segment.
ETAPP differentiates itself by embracing a concept that goes beyond simple beer consumption: it is about celebrating effort, dedication, and the connection that sport provides. "This is a project by people passionate about sports. When we launched the brand, we understood that celebration doesn't have to be linked to alcohol. We created a beer that reflects the athlete's journey, whether professional or amateur, allowing them to savor their achievements along the way without compromising their performance and well-being," emphasizes Eduardo Andrade, co-founder of ETAPP.
The brand's portfolio combines variety, flavor, and very low calories — the Session IPA, for example, has only 52 calories. "From the beginning, our proposal has been different. We will never have alcoholic beverages in our portfolio because we believe that beer can and should be an extension of our consumers' lifestyle. Those who choose ETAPP want flavor, quality, and a product that represents their values," complements Andrade.
With a special focus on endurance sports, ETAPP is already present at some of Brazil's major sporting events, being the official beer for competitions such as IRONMAN, SP City Marathon, Circuito Atenas, Florianópolis International Marathon, and Curitiba Marathon. The brand also invests in an expansion strategy in retail and strengthening its digital presence, selling its products throughout Brazil through e-commerce.
