The digitization of communication at points of sale has proven to be a competitive advantage for companies aiming to increase their revenue. According to a study by Digital Signage Today, businesses that use digital screens to promote products in their stores experience up to a 30% increase in sales of those items. With this, technology brings the customer closer to the right offer, at the right time, and in a visually appealing way.
A practical example of this transformation is the Monlevad network, which has three stores and has implemented more than 30 digital screens at its points of sale. The initiative made communication more agile and impactful, allowing for a dynamic display of offers, seasonal campaigns, and product information. As a result, the brand strengthened its innovative and technological identity, improved customer interaction, and elevated the perception of modernity in stores, factors that directly contributed to the enhancement of the consumer experience and increased sales.
SecondRenata Viezzer, CEO of Supermídiathe transformation goes beyond sales. "It is important to look at the challenges that have been solved with digital screens: agility in operation, campaign standardization, less rework, and more control over what is communicated at each point of the store. All of this without losing sight of the most important thing: the customer experience," he emphasizes.
