A Try, a world leader in IoT connectivity solutions, has launched its highly anticipatedIoT Predictions Report 2025, along with the 50th episode of your IoT Leaders podcast. Now in its 6th year, the annual report, written by the CEO of Eseye,Nick Earle, and by co-founder and CTO,Ian Marsden, identifies three key trends that will significantly transform the IoT and telecommunications landscape.
"The future of IoT is not a static scenario; it is a dynamic environment driven by flexibility, innovation, and convergence. 2025 will mark a crucial moment in the evolution of IoT," says Nick Earle, CEO of Eseye. For MNOs to thrive in IoT, we believe they should adopt IoT connectivity sharing, which will create a much more viable economic model. NB-IoT will become obsolete in most regions due to its isolated infrastructure and limited revenue potential, while AIoT will be more widely used and will play a crucial role in the intelligent optimization of connectivity between devices and networks. Check out the main trends for 2025:
MNOs must evolve if they want to maintain market control
Traditional IoT platforms lack the flexibility to support global multi-operator connectivity of eUICC (Embedded Universal Integrated Circuit Card) for corporate clients. This creates an urgent need for MNOs to adopt new solutions, such as Eseye's AnyNet, which offers operators a way to configure customer IoT devices to stay 'on network' across more than 16 major mobile networks, in addition to providing access to 800 additional networks via roaming. All orchestrated through a customizable, low-cost cloud SaaS platform solution. "We will see a new generation of IoT platforms for MNOs that eliminate roaming issues and enable shared adjustments and global eSIM management. This will allow operators to be competitive and offer flexible, stable, and highly scalable global connectivity solutions, while maintaining their important relationships with existing customers," said Ian Marsden, CTO of Eseye.
NB-IoT is on the decline as MNOs seek more scalable solutions
Positioned as a low-cost, low-power connectivity solution, NB-IoT is currently losing strength due to low global adoption, rising infrastructure costs, and compatibility difficulties with modems. "Despite its technical advantages, NB-IoT has not reached the critical mass needed to sustain the infrastructure to keep it alive. With major operators like AT&T discontinuing support in 2025, we believe more MNOs will follow suit, preferring LTE and 5G, as they are more versatile, economically viable, and widely adopted," continued Marsden.
In Brazil, technologies that cover large areas with low power (LPWA – Low Power Wide Area), such as Sigfox, LoRa, LTE-M/CAT-M, and NB-IoT, are present in various proportions, depending on operators and cities. "Currently, NB-IoT covers almost all Brazilian cities thanks to the vigorous efforts of the three main national operators, Vivo, TIM, and Claro. Of the 5,570 Brazilian municipalities, 5,497 have NB-IoT coverage, which corresponds to 99.8% of the Brazilian population. The challenge now is to ensure that the market actually utilizes this technology," he states.Ana Carolina Bussab, General Director of Eseye Brazil.
The Rise of AIoT – The Real Game Changer for IoT Connectivity
The convergence between Artificial Intelligence (AI) and IoT, known as AIoT, will rewrite the IoT connectivity manual in three critical areas: on-device processing, integration between different systems (application layer), and integration between different networks (network layer). "Companies and MNOs will gain new skills: preventive maintenance that prevents failures before they occur, dynamic network management that adapts to changing conditions, and on-site decision-making that reduces latency and improves reliability," explained Marsden.
One example of an IoT solution that already uses AI to enable real-time connectivity management is Eseye’s AnyNet SMARTconnect™ smart connectivity software, which enables devices to intuitively respond to connectivity issues, thereby optimizing their performance.
A Future Shaped by Flexibility, Innovation and Convergence
Eseye's forecasts for 2025 reflect a rapidly evolving IoT ecosystem driven by the need for greater flexibility, economic sustainability, and technological convergence. Earle concluded: "The market is demanding smart, scalable, and future-proof solutions. Whether through the adoption of a shared connectivity model by MNOs, the companies moving away from NB-IoT, or the rise of AIoT — the ability to adapt is key. Eseye is proud to be at the forefront of these changes, continuing to provide innovative connectivity solutions that empower MNOs and companies to deploy IoT with confidence on a global scale."
