In the analysis of the period from November to January, the interest in the term "link building" reached its highest peak in January, according to Google Trends. This "boom" reflects the moment when many companies are planning new digital marketing strategies for the year. In 2025, the construction of quality backlinks – fundamental to improve organic positioning on Google – emerges as one of the most relevant trends in the SEO market
But, after all, what is link building?
Link building is a strategy within SEO that aims to improve a website's position in search engines, like Google. Basically, it consists of getting other sites to place links to your site. The more high-quality sites link to yours, but Google sees your site as relevant and trustworthy, what can make it appear higher in search results.
According to the Do Follow, agency specialized in link building, a well-structured strategy can transform the digital presence of brands, strengthening its relevance, authority and results in Google searches.
Link building goes far beyond just inserting links on other sites. It is a careful and personalized practice, aligned with the objectives of each business, able to boost brand credibility and attract qualified traffic, explain Carolina Glogovchan, CEO and co-founder of Do Follow
Steps to an Effective Link Building Strategy in 2025
Glogovchan points out that success in link building depends on a strategic and consistent approach. "Here at Do Follow", we see link building as a combination of strategy, creativity and consistency, always focusing on generating value for both our clients and the target audience, highlights the specialist.
To create an effective strategy in 2025, it is important to follow some steps in planning. Among the main steps are
- Track your market and competition
Before starting any action, analyze your company's position in the market and the link building strategies successfully used by your competitors. This research is essential to create a more competitive plan
- Rich content is content that attracts links
Ebooks, complete guides, infographics and exclusive research are types of content with high potential to be referenced by other sites. Having a well-planned content calendar, aligned with the needs of the audience, is essential
- Genuine relationships
Relationships are the foundation of link building. Establish connections with relevant websites and blogs in your niche through collaborations, brand mentions and participation in events. Focusing on the quality of partnerships is more important than the quantity
- Constant measurement and adjustments
Use analysis tools to track results and identify new opportunities. Evaluate the authority of partner sites and adjust your strategy as needed to remain competitive in a dynamic digital environment
Benefits of link building in 2025
Investing in link building brings strategic advantages that directly impact companies’ performance:
- Greater visibility on Google:quality backlinks help in ranking pages
- Market authority:sites with consistent mentions become references in the segment
- Qualified traffic:links in relevant domains attract more engaged visitors
- Competitive advantage:companies that plan and implement their strategies in advance reap medium and long-term benefits
Implementing a link building strategy takes time, expertise and strategic connections. Hiring a specialized agency or having dedicated professionals ensures campaigns are conducted professionally, with a focus on real and lasting results. Furthermore, an experienced team can identify opportunities that could go unnoticed and avoid mistakes that compromise the brand's online reputation
With Google's algorithms becoming increasingly demanding, the secret to success in 2025 lies in building authentic relationships and producing valuable content. In 2025, brands that invest in consistent link building strategies will be one step ahead in the market, concludes Glogovchan
