Analyzing the period from November to January, interest in the term "link building" reached its highest peak in January, according to Google Trends. This "boom" reflects the moment when many companies are planning new digital marketing strategies for the year. In 2025, building quality backlinks – fundamental for improving organic ranking on Google – remains one of the most relevant trends in the SEO market.
But what exactly is link building?
Link building is an SEO strategy aimed at improving a website's ranking in search engines like Google. Basically, it consists of getting other websites to link to your site. The more high-quality websites that link to yours, the more relevant and trustworthy Google sees your site as, which can lead to it appearing higher in search results.
According to Do Follow, an agency specializing in link building, a well-structured strategy can transform a brand's digital presence, strengthening its relevance, authority, and search engine results on Google.
“Link building goes far beyond simply inserting links on other websites. It’s a meticulous and personalized practice, aligned with the objectives of each business, capable of boosting brand credibility and attracting qualified traffic,” explains Carolina Glogovchan, CEO and founding partner of Do Follow.
Steps to an Effective Link Building Strategy in 2025:
Glogovchan points out that success in link building depends on a strategic and consistent approach. "Here at Do Follow, we see link building as a combination of strategy, creativity, and consistency, always focusing on generating value for both our clients and the target audience," emphasizes the expert.
To create an effective strategy for 2025, it's important to follow certain planning steps. Among the main steps are:
- Keep track of your market and competition.
Before taking any action, analyze your company's market position and the link building strategies successfully used by your competitors. This research is essential for creating a more competitive plan.
- Rich content is content that attracts links.
Ebooks, comprehensive guides, infographics, and exclusive research are types of content with high potential for being referenced by other websites. Having a well-planned content calendar, aligned with the audience's needs, is essential.
- Genuine relationships
Relationships are the foundation of link building. Establish connections with relevant websites and blogs in your niche through collaborations, brand mentions, and event participation. Focusing on the quality of partnerships is more important than the quantity.
- Constant measurement and adjustments
Use analytics tools to track results and identify new opportunities. Assess the authority of partner sites and adapt your strategy as needed to remain competitive in a dynamic digital environment.
Benefits of link building in 2025:
Investing in link building brings strategic advantages that directly impact company performance.
- Greater visibility on Google: quality backlinks help with page ranking.
- Market authority: websites with consistent mentions become references in the segment.
- Qualified traffic: links on relevant domains attract more engaged visitors.
- Competitive advantage: companies that plan and implement their strategies in advance reap benefits in the medium and long term.
Implementing a link building strategy requires time, expertise, and strategic connections. Hiring a specialized agency or having dedicated professionals ensures professionally conducted campaigns focused on real and lasting results. Furthermore, an experienced team can identify opportunities that might otherwise go unnoticed and avoid mistakes that could compromise the brand's online reputation.
With Google's algorithms becoming increasingly demanding, the secret to success in 2025 lies in building authentic relationships and producing valuable content. "In 2025, brands that invest in consistent link building strategies will be one step ahead in the market," concludes Glogovchan.
