Expert Reveals 5 Tips to Improve User Experience in Software

User experience (UX) has become a crucial factor in software development, as highlighted by Jaqueline Maraschin, marketing director for Latin America at Cyncly. In an era where user attention is increasingly scarce, with just 10-20 seconds dedicated to the initial assessment of a web page, according to research by the Nielsen Norman Group, the importance of an efficient and attractive UX is more evident than ever

Maraschin shared five essential tips for improving the user experience in software:

1. Simplified navigationThe specialist emphasizes the importance of a logical menu structure and recognizable icons, avoiding complexities that may confuse the user
2. Focus on interface usabilityMaraschin emphasizes that the interface should be not only attractive, but highly functional, with elements arranged in a logical way
3. Clear and intuitive languageCommunication in the interface should be direct and natural, avoiding technical jargon that may alienate the user
4. Visual consistencyMaintain visual cohesion throughout the application, including colors, typography and design elements, it is crucial for a harmonious experience
5. Valuing user feedbackThe director emphasizes the importance of creating channels for users to share their opinions, using this feedback for continuous improvements

"With the implementation of these tips", it is possible to create software that not only meets, but exceed user expectations, strengthening loyalty and engagement, concludes Maraschin. These guidelines aim to revolutionize the user's relationship with software, making them more intuitive, efficient and pleasant to use