Faced with decision-making influenced by social networks in today's businesses,branding People's reputation is not just limited to the image of the professional or brand, but to the strategic management of credibility and the values that define an individual and their business. A well-built brand management can significantly influence customers' perception even before they acquire any service.
Recent studies ofNielsen indicates that brand image can influence purchasing decisions, with 59% of consumers preferring brands they trust. Furthermore, consistency in brand presentation can increase revenue by up to 23%, according to theHarvard Business Review.
According toDaiane Milani, businesswoman specializing inbrandingand human development, the expression "the first impression is the one that stays" is a great truth, even more so today, with social platforms that can create a positive scenario if the entrepreneur knows how to use them. "THEbrandingpersonal is about building a consistent and authentic presence, especially on social media, where most customers do their first research and form their opinions”, he reveals.
Essential actions to connect with your target audience
The specialist emphasizes that a clear positioning and effective communication are essential to establish trust and connection with the target audience. When a professional clearly communicates his values andexpertise, creates a basis of trust, which is one of the main factors that lead customers to choose one service over another”, he points out.
Alignment between personal and professional identity not only strengthens credibility but also creates a genuine connection with your target audience, according to the expert. "Before they buy your service, people buy you. That's why it's essential that your personal brand truly reflects who you are and the value you can offer, whether in your products or services," he concludes.
